Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that by retaining just 5% of your customer base can give an increase of over 20% in profits for your business? Having an effective strategy in place for your […]
Learn how the Zero Carbon Business Portal can help you cut carbon more quickly and thrive in the new low carbon economy. This webinar will help business owners understand how to use the portal’s tools to build their own net zero plan and where to find local, regional and national support.
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting. This webinar will help you understand how […]
Join us to look at why it’s important for all businesses to give their online security thought and consideration. We will take you through some simple steps to minimise the risks. We will also direct you to available support to help you and your business. During the session will cover: Cyber security and why it […]
Eileen Cooper is a Marketing Professional with over 26 years of experience in the industry. After working in various roles in marketing, she set up Limetree (now Limetree Consultancy Limited) in 2009. As well as working with a diverse range of clients across different sectors, she supports small businesses by delivering consultancy and training to […]
Just starting up or looking to update your business plan to get funding or take forward developments? Then this session is for you. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant and how you […]
Visitor attractions across Scotland are invited to join VisitScotland for their latest webinar which will focus on the importance of benchmarking in achieving best practice standards using insight from the VisitScotland Quality Assurance (QA) Scheme. Tune in and hear about how to make the most of this new resource.
Join FSB at this webinar to learn top tips on how small businesses can secure good PR for businesses. Hear from PR expert Andrew Bloch, who manages PR for Lord Sugar and the winners of The Apprentice along with publishing expert George Taylor from Gramersi, who is a digital publisher, specialising in consumer and retail startup news, content, insights and events. Together […]
Forth and Tay Offshore, DeepWind and the Cluster Builder team are hosting a briefing session for members to go over the results and the outcomes from the ScotWind 1 leasing Round. At 25GW this is the largest leasing round in Europe and with over 15GW of floating wind projects it has set the scene for […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. Learn the difference […]
There's a choice of funding options out there for businesses and the self-employed, but how do you know which is right for you? GrowBiz and Business Gateway are bringing together a panel of expert speakers to discuss the different funding formats available to you and your business. We'll discuss the pros and cons, the application […]
Dundee & Angus College have teamed up with the fantastic Enterprise Team at Royal Bank of Scotland to deliver this short and sharp session designed to give you the tools and techniques you need to use your mindset to positively impact your business. Whether you are starting, growing or maintaining a business now more than […]
This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message and values in order to stand out from competitors, build a loyal customer base and make more sales. […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. Learn which type […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund […]
Many people would like to start their own business but don’t have a business idea to focus on. This session will help you: 1. Clarify your motivation behind starting your own business 2. Appreciate your skills and experiences 3. Use a range of techniques for generating new business ideas 4. Gain an appreciation of how […]
An introductory session to the fundamental elements of promoting and managing your tourism business online. At the end of this webinar, you’ll have learned: How to increase the visibility of your business online with the right content, at the right time, on the right platforms. How to assess the quality of your online presence and know […]
When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank! We will look at: How marketing extends way beyond what most […]
How can you keep track of customers, manage resources and keep in touch with everyone efficiently? Is a cloud-based solution right for your business? How do different back office strategies compare on cost and value? At the end of this webinar, you’ll have: Up-to-date information and tools to help you make strategic back-office decisions. Real-world […]
Stephen Whitelaw has a proven track record of managing and growing businesses in the fast moving technology sector, through strong financial and personnel management skills. This sound and prudent foundation is complemented by a drive and ability to think “out of the box,” giving the businesses he works with a competitive advantage in planning for […]
