This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. We […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
Your website is your shop window to the world. It’s important to manage it well, so find out how to attract and delight customers with it. At the end of this webinar you will: Understand how users consume content. Understand the importance of knowing your online users’ experience and tailoring the customer journey on your […]
This webinar will help you develop and hone your social media strategy in order to amplify your marketing using ‘X’. You will gain a deeper understanding of where X fits into your overall plan, and how it differs from other platforms. You will also learn about: What makes a good X profile (and the options […]
This webinar provides an introduction to the tools & techniques you need to start or move to the next stage of your innovation journey. Run by Scottish Enterprise Innovation Specialists, this session will introduce you to top innovation concepts, tools, and the Scottish Enterprise support available to help your business innovate and grow. Speakers will […]
Across all sectors and sizes of company, recruiting and keeping the right people is one of the greatest challenges businesses face. This 90-minute masterclass webinar (hosted by Taylor Clarke) will explore the most effective ways to plan for your recruitment and to ensure that you attract and retain the right talent. You'll learn about emerging […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social […]
This webinar will explore opportunities and techniques for selling in America and Australia through your business website. Learn about best practices around customer acquisition channels, user experience, fulfilment and administration.
What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness - you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will help you decide. We will cover: Factors to consider […]
Learn how to maximise your content on Instagram, TikTok, and YouTube with our webinar designed specifically for tourism businesses. Attendees will gain insights into: Understanding key Social Media platforms: Learn about the differences between Instagram, TikTok, and YouTube, including the best content to share for each. Your brand's voice: This includes creating your unique social […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy. Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building a set of SMART Goals, give thought to business skills development and provide a clear path for steps to launch your business. You will also learn about […]
As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as eBay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you? We will cover: Why to sell via a Marketplace, your own website, or both Choosing the right Marketplace – looking specificly at eBay, […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
Join this webinar to learn about the opportunities for your business in the India e-commerce sector. The session will demonstrate the fastest route to market for Scottish business through cross-border e-commerce. India is: The 4th largest retail market in the world Projected to reach $2 trillion by 2032 from $690 billion in 2021 A major […]
