In this session, business consultant Paul Cunningham will introduce you to actionable tools and frameworks you can use to identify your ideal customers and validate that there's demand for what you're selling. Topics covered in this session: How to model your ideal customer profile for accurate and cost-effective marketing Validating potential demand to scale your […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
In this webinar, Teresa Ferreira, creative director and founder of Ferrgood Studio, shares some practical ways to cultivate a positive and beloved brand presence in your immediate local community. Learn how to foster customer loyalty, increase footfall and drive sustainable growth. Topics covered in this session: How to identify the key elements that contribute to […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]
The eCommerce marketplace has expanded from established platforms like Amazon to dynamic discovery commerce ecosystems like TikTok Shop, where content and commerce seamlessly merge. While traditional marketplaces remain essential, TikTok Shop offers businesses a unique way to drive sales through features like shoppable videos, LIVE shopping, and partnerships with creators. This free webinar, led by […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]
At the end of this session, you will be able to: Implement basic bookkeeping skills across your business Create a profit and loss account Understand what expenses can and cannot be claimed Use financial management to increase revenues and profits Understand capital and revenue costs and how they are treated You will also receive a […]
Most small business owners only speak to their accountant once a year – when the tax bill lands. By then, it's too late to make changes. But if you know the right questions to ask during the year, you can save money, improve decision-making and put your business in the best possible position for growth. […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
Join us for an inspiring session in which Dee Omole, CEO of Dee's Basement, explores why your story is just as powerful as your product. Discover how to keep your creative spark alive while navigating the demands of running a business, and learn how to recognise and grow opportunities that truly let your brand shine. […]
TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. We will cover: […]
In this webinar, Laura Harris from HighStreetPositives will explore why changing the narrative about our high streets is vital for business success, investment and local engagement. Using survey insights and real-life examples, she'll show you how to build pride in your place, share local good news, collaborate with fellow enterprises and highlight the high street […]
Part of the “Envisioning the future of soil health monitoring” series for AI4SoilHealth, hosted by Soil Association. What role can AI play in assessing soil degradation, mapping vulnerabilities, and identifying the drivers of soil health decline? Can machine learning and process-based models provide reliable insights into Soil Organic Carbon (SOC) dynamics? And how can indicator […]
Storytelling brings the emotional element into the buying process. Knowing how and when to use your story ensures that people hear what you have to say and engage with it. In this webinar, Bev Hepting will look at how you can incorporate your story into your business marketing and create highly compelling messages in the […]
This webinar will provide you with information, direction and support on a range of topics, including: Planning (before you start, & once you are up and running) The personal benefits of working for yourself How to make sure your idea is viable and sustainable How to research your market and market your business How to identify who your customers are Staffing Funding How […]
Many businesses don't survive "shock events" (global pandemics, heavy flooding, recessions and so on). So what helps those that do survive them to keep going? In this Lunch and Learn, Adrian Ashton will share insight into how he's managed to keep his business afloat in the face of ongoing crises that would've forced most other […]
This webinar focuses on the main areas of spend that many businesses might incur, and provides a detailed and HMRC backed overview of what can and should be claimed. This webinar will cover: What constitutes a business expense The HMRC rules around business expenses What you can claim and more importantly what you cannot when […]
