An introduction to Instagram for businesses to show how to it can be a useful tool to market your business. We'll look at how to segment the global social media audience into the audience you are trying to target, discuss what social media platforms will work for your audience, and how to create engaging visual […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
We all have our own unique communication styles. In this workshop you will discover and explore your dominant your dominant communication style while gaining insight into others. You will also leave with practical tips and tricks on how to adjust your language and behaviour, enhancing your assertive communication for the best results. Whether in business, […]
This Google Digital Garage session introduces learners to cutting-edge AI tools that are already available from Google and others, to show some of the smartest ways digital-age workers can use them to save time at work and on tasks. In this session, you will learn: an introduction to generative AI and how it works how […]
In this introduction to accessible and inclusive tourism, hear from VisitScotland’s Inclusive Tourism Manager about the value of accessible tourism market, the barriers that some consumers face and how best to attract these extremely loyal customers. The session will also include information about Accessibility Guides, what are they and why are they important to this market. Insights on this will […]
Following the announcement of our new strategy for economic transformation, our mission leads are keen to share our approach with the GlobalScot network directly. Join this session to hear from mission lead Derek Shaw on Scaling Innovation. The Scaling Innovation mission will focus on industries where Scotland has the potential to scale internationally, as set […]
Fair Work is an investment in everyone, for everyone. It can improve productivity, innovation, organisational reputation and recruitment. It can also reduce staff turnover and help create inclusive workplaces with a richness of talent and a diversity of ideas. For staff, Fair Work can increase financial security, physical health and psychological wellbeing. For businesses, it […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness - you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will help you decide. We will cover: Factors to consider […]
Ready to accelerate your business growth but unsure where to begin? Look no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers, this session is designed to help you identify your growth potential and create a roadmap for success. Through collaborative discussions with like-minded businesses, you’ll gain […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. […]
Inclusive workplaces can be attractive to current and future employees, regardless of their diverse backgrounds. Cultivating an inclusive work culture isn't just a legal obligation—it's essential for retaining talent, enhancing employee satisfaction, fostering success, and promoting overall well-being. Join us for a webinar where you'll gain insights into the essence of inclusion and its distinction […]
Is your Social Media not working for you? Are you not receiving good engagement? Would you benefit from a two day Social Media Masterclass, followed by a hours 1-2-1 consultation with an expert specifically looking at your business? You will learn more about Platform Choice and Scheduling of Content Crafting Compelling Content Acquiring Clients through Social Media Increasing Engagement and Growing Followers Visual Content Creation Hashtag Strategy Video Marketing Community Building Influencer Collaboration – Dos […]
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to: Segment your audiences and target them effectively Create a quality marketing email and measure its effectiveness Identify […]
How can you supercharge your digital marketing strategy with the help of AI in 2024? In today's evolving digital landscape, AI is changing the way consumers access and interact with digital tools: from providing increasingly personalised user experiences to the integration of new technology in our everyday apps. In this one-hour short course, you'll explore […]
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? Having an effective strategy in place for your business […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
Join us to find out how criminals are targeting small businesses online, the risks you face, and what you can do to minimise your exposure to online crime. This webinar includes a number of live demos, covering the following areas: What are the main online threats to your business? The 5 pillars of prevention (Backup, […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
This half-day training course focuses specifically on customer service for disabled customers, which also benefits other customer groups. This is the second in a series of inclusive and accessible tourism events. Participants will learn about: adopting a positive attitude to all customers and anticipating accessibility requirements successful communication styles to identify customer needs legal obligations and […]
