The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content Overall, this workshop is ideal […]
This is an essential event for new business owners, those starting their own business, or anyone who finds accounts and tax challenging. It will be conducted via Zoom. In this one-hour session, Katie Gilmour, an expert in accounting and taxation, will demystify the complexities of business finances. This training will provide you with fundamental knowledge […]
Age Scotland’s Age Inclusion for Managers workshop is a 3-hour interactive virtual workshop which will provide an opportunity to learn about Age Inclusion and to develop skills around managing difficult conversations. The purpose of the workshops is to: • raise awareness of ageism in the workplace and the potential consequences for organisations and individuals • […]
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
This webinar will help you understand artificial intelligence (AI) and its potential business uses. Get an introduction to AI technology, see practical steps for using it, and learn about its limitations.
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your […]
This course covers editing pictures, designing cover photos and collages, and making professional-looking images without needing a designer. You'll pick up quick Canva tips, shortcuts, and best practices for free, understand the importance of good graphic design for building your brand, and discover how to create quality graphics. The goal is to help you quickly […]
Australia and New Zealand offer significant trade opportunities for UK businesses. This is your chance to explore these with trade experts. You’re invited to join the UK Government’s Department for Business and Trade (DBT) in Dundee on 14 March for a Scottish Food and Drink Industry event, highlighting opportunities in-market and practical tips for routes to […]
Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. By the end of this webinar, you will be able to: Understand the essential features that a website […]
We'll look at how to segment the global social media audience into the audience you are trying to target, discuss what social media platforms will work for your audience, and how to create engaging video content which will spark interaction with your brand. Part of the session will look at planning video content and production […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding Customers […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. The types of […]
If you're looking for ways to adopt sustainable continuous improvements in your business — especially to increase productivity and competitiveness — then this free workshop is for you. This breakfast workshop focuses on how to learn and understand Lean principles through fun, interactive exercises. The event will be hosted in partnership with Dundee and Angus […]
Fair Work is an investment in everyone, for everyone. It can improve productivity, innovation, organisational reputation and recruitment. It can also reduce staff turnover and help create inclusive workplaces with a richness of talent and a diversity of ideas. For staff, Fair Work can increase financial security, physical health and psychological wellbeing. For businesses, it […]
Part of the national Scottish Tourism Month Programme and proudly sponsored by North Ayrshire Council, this is not just Sail Scotland members, everyone related to the industry is welcome to come together, learn, and network with others. The event is for everyone with an interest in the marine tourism sector; whether it’s the delivery, skills, […]
Widen your tech talent pool with inclusive recruitment. The industry is facing a considerable tech/cyber skills gap. Workplace inclusion is no longer a “nice to have” and is now critical to attract and secure the best talent. Embedding inclusive recruitment practices ensures you are tapping into a wider talent pool, fostering diversity of people, experiences, and […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. We will look at: Understanding the problem What is sustainability and why it is important Innovation Profiting from being a green business Embracing […]
In an exciting new partnership, VisitScotland are working with The Travel Corporation (TTC) and the Travel Foundation, to host a free “Responsible Tourism for a Sustainable Future” webinar. The one-hour webinar on Tuesday 19 March will offer Scottish tourism businesses an insight into what global tour operators are looking for when choosing a business to […]
