Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like and a good understanding of […]
Do you want to make Instagram work harder and deliver more for you? Use it to create inspiration for your visitor and increase the awareness of your brand. We’ll help you: See if Instagram will grow your business Understand that tourism is uniquely suited to Instagram and what elements can be used to drive the […]
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: What webinars, live streams and video conferences […]
Google Analytics, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: Learning about top landing pages and traffic sources, to understanding organic search rankings and user […]
This webinar aims to help you identify your customers, understand your competitors and plan an effective marketing strategy. The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research
This webinar will cover a variety of areas, from "what have we learned from Covid?" through to "understanding your new greener customer", to “reducing your costs and upping your sales”, highlighting where profit can be generated from developing your businesses green credentials. We will look at: Understanding the problem What is sustainability and why it […]
FSB Merseyside and Cheshire is delighted to welcome back Clemorton Training and Development’s Stuart Maddocks for the third in our series of events on leading more effectively post-lockdown. Event details Negotiation – Structuring Better Outcomes will explore how - although people negotiate all the time without being aware of it - formal negotiation and bargaining […]
We will look at: How to manage your online reputation proactively How to deal with customer or client feedback, both positive and negative How the importance of reputation has changed during the pandemic and what elements of reassurance have increased in importance, such as cleanliness and health & safety measures? The functionality some platforms have […]
If you are thinking about how you improve your business' environmental impact, this interactive workshop is for you. You'll have conversations around what it means to be a green business with like-minded business owners, and Business Gateway will guide you through the Environmental Business Canvas tool. You'll leave with tools and resources that will help […]
If you are thinking about how you improve your business' environmental impact, this interactive workshop is for you. You'll have conversations around what it means to be a green business with like-minded business owners, and Business Gateway will guide you through the Environmental Business Canvas tool. You'll leave with tools and resources that will help […]
What’s the best way to sell your products online? The key to improving your online selling business is measuring its effectiveness - you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will also take you through the factors to consider […]
Whether you’d like to discuss market research, marketing strategy or would even just like an impartial review of your website or social media page, this is an opportunity to book a one to one appoint over Zoom with our marketing specialist, Stuart Milne. These surgeries are for businesses based in Dundee, Angus and Perth.
Work in engineering, manufacturing or transport ? Then join our sector specific networking group and grow your contacts. Event details You are invited to a new virtual networking group focussing on small businesses in the engineering, manufacturing and transport sectors. This is a national network designed to grow your contacts within this sector and to give you the opportunity to […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online. […]
This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message and values in order to stand out from competitors, build a loyal customer base and make more sales. […]
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, hours of work, it is a minefield for the business owner. During this time there is a need to do all this and more remotely, and at the same time consider how staff […]
Whether you are thinking about starting a business or you have already started one, the Meet the Adviser General Surgery is an opportunity to meet with one of the Business Gateway Tayside team over Zoom to ask any business related questions you may have. We have slots throughout the day and you will be matched […]
In the UK, job vacancies recently surpassed one million for the first time ever, proving that it's a candidate’s market. Not only that but surveys indicate that over 40% of the global workforce are considering leaving their employers this year, and this presents employers like you with two major challenges: How best to retain and […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products.In this webinar we will show you how to source, develop and measure content. It’s ideal for businesses that already have a business website or use social media and now want to take it a […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund […]
