Thinking about using Pinterest to showcase your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. We will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting content and how that can maximise […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like and a good understanding of […]
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them. You […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy to meet your business objectives and create more leads. We will cover: Setting measurable goals, establishing what your customers are looking for and competitor analysis. Developing your brand Content strategy Prioritising digital channels Marketing communications planning and evaluation
It’s essential to consider your target market when developing your products and services to ensure you meet their needs and desires. Following this webinar, you will understand the key steps you can take now to understand, create and improve your value proposition. Topics covered include: How to create value for your customers The Value Proposition […]
After this webinar you will be able to make more informed decisions about where paid-for advertising fits in to your strategy. We will explore the relative merits of all the different types of paid-for online options available to you, as well as the mix of social media platforms you can choose from. We will cover: […]
In this webinar you will discover and define your business goals, design a user-friendly experience and learn how to test and launch your online platform. Once you have completed this webinar you will know more about how to continuously maintain and improve your digital platform, acting on data and results. You will be able to […]
The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance. This webinar is for businesses based in Dundee, Angus or Perth.
With one in four people in the UK likely to be affected by mental ill health at some stage in their lives, employers need to be able to manage the risk this presents within their organisation at every stage in the employment relationship. By providing an environment in which affected employees feel supported when issues […]
Discover the opportunities using digital could bring your business as well as what you need to consider if your business isn’t online yet. This free webinar will give you the chance to up-skill your digital knowledge and explore some of the common fears and barriers associated with moving your business online, using social media channels […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund […]
Let us help you to develop the IT skills of your workforce at no additional cost Information Technology, or IT, is all around us. From interacting with customers and processing invoices to checking your email and updating your website, there is a good chance that IT plays a pivotal role in your business. Our reliance […]
Since COP26 and in the months before the climate change conference, business owners have been encouraged to think about how they can make their businesses and operations more sustainable and help achieve net zero targets. However, this can seem a daunting task. Our panel of experts are on hand to help identify what practical measures […]
This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message and values in order to stand out from competitors, build a loyal customer base and make more sales. […]
Let us help you to develop the Business Management skills of your workforce (of all ages) at no additional cost to your business Join us on Wednesday 11 May to find out how our fully funded Business Management Graduate Apprenticeship Course can help you to develop the knowledge, skills, and experience of your workforce, whilst […]
The conference theme for 2022 is net-zero and energy transition, exploring how we can collectively meet ambitious net-zero targets and dissect the latest developments in the transition to the low carbon economy. Over two days, 600+ world class speakers come together with over 6,000 delegates in conference sessions, show-floor theatres, and academic poster presentations. Dcarbonise Find […]
Breathwork, mindfulness and movement practices are all proven to reduce stress, enhance cognitive performance and decision making, foster creativity, bolster self-compassion, connection and kindness to others and so much more. Join us this week as we explore these practices together, find a moment to reset in the middle of the day and build a wellbeing […]
Let us help you to develop the Civil Engineering skills of your workforce (of all ages) at no additional cost to your business Join us on Wednesday 11 May to find out how our fully funded Civil Engineering Graduate Apprenticeship Course can help you to develop the knowledge, skills, and experience of your workforce, whilst […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and this webinar will help you decide if this is the right path for you. We will explore your potential customers, the problems your business can solve for them and how you can do that better than […]
Let us help you to develop the IT software development skills of your workforce at no additional cost As we look to the future, now is the time to think about the development needs of your workforce. Join us to find out how our fully funded IT Software Development Graduate Apprenticeship can help you to […]
