Industry experts explain how, even in a digital age, traditional media is an essential - and affordable - part of the marketing mix for small businesses. Traditional marketing is more affordable than you might think. From direct mail to press advertising and radio, it remains an integral part of any small business marketing plan. Hosted […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: What webinars, live streams and video conferences […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
If you are newly self-employed and required to submit a self-assessment return for the first time or want to better understand the basics of completing your Self Assessment Tax Return, the key dates, the basics about expenses and record keeping, as well as how income tax and National Insurance Contributions are calculated, then this is […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding Customers […]
So many start-up businesses fail due to lack of planning. This webinar will be a short and sharp overview of what you need to think about to ensure your business is sustainable. Avoid the pitfalls when starting up. Why start-ups fail (cash, time, market research). Spend time researching your idea. Will you be a sole […]
With over 20 years experience working in accountancy, Lauren was previously employed as a Senior Tax Manager at Scotland's largest firm of independent chartered accountants, Johnston Carmichael. So whether you’d like to know what business expenses you can claim, if you should register as a limited company, or how to calculate your tax, no query […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
There are two complementary consultations: proposals for a Circular Economy Bill and a Route Map to 2025 and beyond. Both consultations outline key activities to move Scotland towards a more circular economy. The Circular Economy Bill will establish the legislative framework to support Scotland’s transition to a zero waste and circular economy, significantly increase reuse and recycling rates, […]
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to: Segment your audiences and target them effectively Create a quality marketing email and measure its effectiveness Identify […]
This session will look at reviewing costs and running an efficient business. Governance and process Good financial management Understanding your sales and costs Targeting only profitable customers Reduce stock Cut wastage (process, people, and projects)
Your customer has changed, they are looking to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can both increase sales and increase profits. We will look at: Understanding the problem What is sustainability and why it is important Innovation Profiting from being a […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
Our two-part programme provides you with a certificate in carbon literacy, giving you the knowledge and skills you'll need to identify where you can make changes; changes to help your business be more cost-efficient and better prepared to meet both customer expectations and new regulations, in a net-zero Scotland. Please Note: Both sessions plus self-study […]
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. We […]
The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance. There will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you. This webinar is for businesses based in Dundee, Angus and […]
As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as Ebay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you? We will cover: Why to sell via a Marketplace, your own website, or both Choosing the right Marketplace – looking specificly at Ebay, […]
