Scotland’s tourism industry conference is back for 2022. With a packed programme, the event is designed to celebrate, empower and further propel our industry into the future in line with the national ambition to be leaders in 21st century tourism. The landscape our industry operates in has changed significantly over recent years, prompting huge change, […]
You have invested time, energy, and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What are intellectual assets (IA)? What is intellectual property (IP)? How to use IP […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
As the funding landscape continues to evolve, there are a wide range of debt related products, outside of traditional bank loans and overdrafts, available to support businesses to start up, scale up or stay ahead. Delivered in partnership by British Business Bank (BBB) and Federation of Small Businesses (FSB) as part of the British Business […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
Join us for an update on the Skilled Worker Route: how employers can sponsor international talent. With most EU and non-EU citizens now subject to the UK immigration system, we invite you to join us as we discuss how the Skilled Worker route can help you to access overseas talent. As a Scottish based SME, […]
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. We […]
This webinar will help you create a robust business plan. The webinar will look at: creating a description for your business the business planning process efficient ways of obtaining skills and resources presenting your business plan There will also be information on additional services from Business Gateway and details of other webinars which may be […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your […]
Living Wage Week will be held this year from the 14th to the 20th of November. It is the annual celebration of the Living Wage movement across the UK. See the programme of events for businesses on the Scottish Living Wage website.
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy. Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
During this session, we'll cover: How to manage your online reputation proactively. How to deal with customer or client feedback, both positive and negative. How the importance of reputation has changed since the pandemic. What cost-effective reassurance tools have increased in importance. What cost-effective reassurance tools are available to tourism businesses such as VisitScotland's Quality […]
A commonly used tool for those researching products and services for personal life (clothing ideas, holidays inspiration, cooking alternatives!), but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. During this webinar we’ll help you better understand: Who is using Pinterest […]
There are lots of low-cost visa routes under the UK's points-based system. Join TalentScotland for an update on affordable visa options, including the Graduate, High Potential Individual and Youth Mobility routes.
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and […]
Whether you’d like to discuss market research, marketing strategy or would even just like an impartial review of your website or social media page, this is an opportunity to book a one to one appointment either from the Business Gateway Dundee office or over Zoom with marketing specialist, Stuart Milne. Once you have booked your […]
By the end of this webinar, you will understand how to find out (for Google, Instagram & Facebook Analytics): The characteristics of people who are accessing your online presence. What people are doing when they access your website/s or social accounts. How to set goals and objectives on each platform. The art of measuring the […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
Join this specialist webinar to learn how to win public and private sector contracts that will help you increase connections and revenue for your business. Our expert, Judith Stewart, will explain the differences between private and public sector tendering, ways to get your business tender-ready, and how to build your reputation with the people who […]
