B2B purchasing decision making processes are typically more complex than B2C – often involving multiple different stakeholders, each with their own different needs, perspectives and potential sales objectives we need to overcome PRESENTER Roddy MacLean Roddy has a track record of launching and scaling successful businesses online. He has managed several successful multi-million pound e-commerce […]
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help […]
How well do you know the public sector? This introductory module is recommended for anyone new to bidding. It provides a comprehensive overview of the public sector marketplace in Scotland and beyond and introduces the concept of tendering and procurement. This event is suitable for Level 1 (Beginner) workshop is a first step to tendering for […]
The government has recently introduced the Scale-Up visa route, which gives certain employers another visa option to help access international talent. Join us to learn more about this new route and how it could help you access international talent.
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
Join us for a really informative event. Whether you have just started a business or own one already. From this event you will learn about: Copyright Registered and unregistered trademarks Registered and unregistered designs Patents Confidential information After this class you will: Have an awareness of all aspects of IP as they affect their organisations […]
Most public and private organisations engage in direct marketing to promote the organisations’ goods, services or ideals. Being an area of focus for data protection regulators, in terms of enforcement action, it is important to ensure the marketing activity is legally sound. This webinar will provide a practical overview of legal requirements in relation to direct […]
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting. This webinar will help you understand how […]
E-Commerce has become a game-changer for growing international brands and is forecasted to be a key growth driver in coming years. E-Commerce platforms are the backbone of any online retail business, and online shopping behaviour has been accelerated by the recent global Covid-19 pandemic. E-Commerce offers businesses a whole range of opportunities, from marketing to […]
Geothermal expert from Weatherford will tell us about opportunities in the USA market, including within Weatherford. Strategies on how to enter the market and how to pivot or expand from O&G services into Geothermal. US Financial stimuli and how to access them.
Evidence suggests that 65% to 75% of IT and digital projects fail. The true cost of project failure isn’t just financial investment — it costs time invested by staff, as well as impact on service delivery and your brand’s reputation. Do you need help navigating these challenges? Scottish Enterprise is offering practical and interactive half-day […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding Customers […]
Business Energy Scotland deliver a live green champions webinar, in partnership with VisitScotland, for Scottish tourism businesses to help you learn more about how to build your business’s environmental performance and become more resilient. There are many growing challenges for businesses in Scotland today, including rising energy costs and the climate emergency. Visitors to Scotland […]
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. In this webinar, we will cover: Understand how tourism is uniquely suited to TikTok and what elements can be used to […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank! We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. […]
This workshop aims to help you identify your customers, understand your competitors and plan an effective marketing strategy. The workshop will look at: the role of marketing in your business identifying your target customers identifying the strengths and weaknesses of your competitors market research
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? Having an effective strategy in place for your business […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Are you ready to ‘go live’ and engage your audience with a live stream? What about running webinars or working remotely with clients or collaborators on the other side of the world? Let us guide you through: How to use video live streaming, webinars and remote collaboration tools to get results for your business Equipment […]
