In the session, you will be guided through each segment of the canvas, from identifying your key partners and resources to understanding who your customers are and the value your business will bring to them. You’ll also gain practical insights into what will cost and make money. The Business Model Canvas is an effective tool […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
Join our Business Gateway HR expert, Aileen McGowan, to find out why building and retaining a top-class team is so vital to growing businesses – and how you can make it happen! This insightful session aims to support businesses in understanding the responsibilities of being an employer and how HR can help grow your business […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building a set of SMART Goals, give thought to business skills development and provide a clear path for steps to launch your business. You will also learn about […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. During this webinar, you will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives Learn the difference between personal and company profiles and how to optimise them for […]
This Google Digital Garage session introduces learners to cutting-edge AI tools that are already available from Google and others, to show some of the smartest ways digital-age workers can use them to save time at work and on tasks. In this session, you will learn: an introduction to generative AI and how it works how […]
In celebration of Small Business Saturday, we’ve brought together three business owners from across Scotland to reflect on their business journeys so far, and plans for the future. The panel will discuss the challenges that come with running a small business, as well as the various opportunities for growth and learning. The session will explore: […]
This masterclass will explain Intellectual Property (IP) and provide clear guidance on how to address issues related to copyright, trademarks, patents, and more that SMEs might encounter. Our expert speaker, Alan Rae, has years of experience with IP legislation, offering guidance to a number of academic and commercial organisations on raising IP awareness and managing […]
Without proper marketing your business cannot have a lasting impact. This bootcamp will help you to identify, profile and gain a deeper understanding of your target audiences, how to conduct market research and build a marketing plan. It will also explain brand development and positioning - choosing your price points. Agenda: Marketing and market research […]
Join this free event to hear from people in social media roles in the heritage sector, ask questions, and pick up practical tips. This event, you'll be hearing from Dr Kristin Leith FSAScot, Senior Curator of Clocktime, a new digital museum which enables a worldwide audience to discover how British clockmakers changed our world. Kristin’s […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
Are you thinking of starting a business? Or looking for a different approach to your existing business or community venture? Have you considered a co-op? If you're looking for an inclusive, democratic approach to your business, then a co-op could be the perfect fit. Our free event, Understanding Co-ops, is brought to you by Co-operative […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
Following the success of previous space data innovation calls, ’Applying Space Data to the Net Zero Economy’ and ‘Space Data for Industry’, we are looking to create a new call, named ‘Space Data for Industry Denmark’. We hope to launch the call in April 2025. Our aim is to help Scottish companies bridge the gap between […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]
Ready to accelerate your business growth but unsure where to begin? Look no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers, this session is designed to help you identify your growth potential and create a roadmap for success. Through collaborative discussions with like-minded businesses, you’ll gain […]
