Making Apprenticeships Work in a Changing Labour Market

Scottish Apprenticeships work by providing thousands of jobs and work-based learning opportunities across the country every year. Developed in partnership with employers, apprenticeships work because they continue to respond to industry needs. As part of Scottish Apprenticeship Week 2022, SDS have developed a series of webinars designed to help demonstrate the many ways that apprenticeships […]

Generating ideas for your business

Many people would like to start their own business but don’t have a business idea to focus on. This session will help you: 1. Clarify your motivation behind starting your own business 2. Appreciate your skills and experiences 3. Use a range of techniques for generating new business ideas 4. Gain an appreciation of how […]

Taking a strategic approach to developing your business

The webinar is practical, and outcomes driven. Content will focus on a pragmatic approach to Strategic Planning designed to fit with the needs of small businesses in both B2C and B2B environments. Topics covered during the webinar will include: Looking at your business today – identifying your strengths and areas for development The key pillars […]

How to improve your Google search rankings

Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online. […]

Writing a business plan – Why it’s essential for ALL businesses

Just starting up or looking to update your business plan to get funding or take forward developments? Then this session is for you. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant and how you […]

Business Start-Up: Finance

The workshop will look at: managing a profit and loss account producing a cashflow statement working capital the different sources of finance the different legal structures of a business

Blogging for tourism businesses

Join a 90 min webinar designed to help you write & distribute great content for blogs and push your website up the page rankings on search engines. This webinar will cover: The fundamentals of preparing, writing, and distributing blogs that your visitors will read How to make sure that that your effort inspires and helps […]

An introduction to business websites & what you need to consider

This webinar will take you right from the beginning of website building. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content. Create your brand’s visual identity online, your site’s blueprint and how you can […]

HR – The essentials for running a business

One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, hours of work, it is a minefield for the business owner. During this time there is a need to do all this and more remotely, and at the same time consider how staff […]

Retail Recharge Series – How to Increase Retail Sales

The workshop will explore in detail how to increase the value of average transactions through add on’s and upselling, in such a way that the customer does not feel pressured to buy. It will investigate natural, non pressured interactions and the reasons why many businesses fail in this area. The workshop will cover the following: […]

Webinars, live streams, and video conferences: Running a business remotely

There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: What webinars, live streams and video conferences […]

Meet the Adviser – Marketing Surgery

Whether you’d like to discuss market research, marketing strategy or would even just like an impartial review of your website or social media page, this is an opportunity to book a one to one appoint over Zoom with our marketing specialist, Stuart Milne.

Video production for social media

Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]

Go green to grow your business

This webinar will cover a variety of areas, from "what have we learned from Covid?" through to "understanding your new greener customer", to “reducing your costs and upping your sales”, highlighting where profit can be generated from developing your businesses green credentials. We will look at: Understanding the problem What is sustainability and why it […]

Online Sales: Improve, develop & make more money

What’s the best way to sell your products online? The key to improving your online selling business is measuring its effectiveness - you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will also take you through the factors to consider […]

ExploreGB Virtual 2022

Take part in VisitBritain's flagship leisure trade event which will virtually host over 350 key international hand-picked buyers. Taking place on 21 – 24 March, all attendees will have access to three full and flexible days of self-selected virtual appointments on 22 – 24 March, a wealth of digital and downloadable resources and the opportunity to […]