Developing a successful international e-commerce expansion strategy demands a solid understanding of your target customers and an obsessive focus on surprising and delighting them at every single touchpoint. This webinar provides an overview of the key components of digital strategy we need to get right to achieve e-commerce success in new international markets. This webinar […]
You have invested time, energy, and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What are intellectual assets (IA)? What is intellectual property (IP)? How to use IP […]
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that by retaining just 5% of your customer base can give an increase of over 20% in profits for your business? Having an effective strategy in place for your […]
This webinar will help you create a robust business plan. The webinar will look at: creating a description for your business the business planning process efficient ways of obtaining skills and resources presenting your business plan There will also be information on additional services from Business Gateway and details of other webinars which may be […]
Join us to look at why it’s important for all businesses to give their online security thought and consideration. We will take you through some simple steps to minimise the risks, and we will also direct you to available support to help you and your business. During the session will cover: Cyber security and why […]
When budgets are tight it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank! We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, and how it differs from other platforms. You will also learn about: What makes a good Twitter profile (and the options […]
This webinar is designed to help you make more informed decisions about where paid-for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising, provide advice on planning, explore platform options and look at measuring the impact of your ads. By the end of the […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy. Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning – […]
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and manage your team. […]
Whether you’d like to discuss market research, marketing strategy or would even just like an impartial review of your website or social media page, this is an opportunity to book a one to one appointment either from the Business Gateway Dundee office or over Zoom with marketing specialist, Stuart Milne. These appointments are for businesses […]
You are invited to join our monthly group of engineering, manufacturing and transport businesses to discuss issues relating to those sectors. This group is designed to help you to develop specialist contacts in your area of industry and focusses on topics suggested by the group. We meet on the third Wednesday of every month for 75 minutes. […]
What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness - you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will help you decide. We will cover: Factors to consider […]
Everyone consumes and understands information differently, with some facing additional challenges that aren’t always considered. In this webinar, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all. By the end of this webinar, […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
There are two complementary consultations: proposals for a Circular Economy Bill and a Route Map to 2025 and beyond. Both consultations outline key activities to move Scotland towards a more circular economy. The Circular Economy Bill will establish the legislative framework to support Scotland’s transition to a zero waste and circular economy, significantly increase reuse and recycling rates, […]
From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and […]
This workshop will explain: what financial records are needed the broad principles and procedures of accounting systems how to choose accounting systems – both manual and computerised which financial statements and statutory returns are relevant to your business different accounting periods and financial years how to use financial records for monitoring the financial state of […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
