Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
This Google Digital Garage session introduces learners to cutting-edge AI tools that are already available from Google and others, to show some of the smartest ways digital-age workers can use them to save time at work and on tasks. In this session, you will learn: an introduction to generative AI and how it works how […]
TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. We will cover: […]
When submitting applications for funding, you need to ensure that the applications are written in such a way that improves your chances of being successful. There are numerous funders out there and each will have their unique way they wish you to apply, however, in this webinar we’ll explore some key steps you can take to improve your chances of a successful application, including: Clarifying your need Demonstrating your needs Understanding your […]
Join Scotland's Agritourism Monitor Farms Programme for an informative event focused on developing successful retail in an agritourism business. Whether you're an established agritourism business or just starting out, this event at Carfrae Farm will help you consider how to run a successful retail enterprise. We will be joined by Retail Experts who will talk us through the key challenges […]
The Business Gateway team will be at Brechin Library to offer expert advice and support for all your business questions. Drop in and speak to us, or use the book now button and a member of the team will be in touch to book an appointment. Whether you’re just starting out or looking to grow business, our […]
This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building a set of SMART Goals, give thought to business skills development and provide a clear path for steps to launch your business. You will also learn about […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your site’s […]
Energy, transport, and waste comprise a substantial amount of global greenhouse gas emissions and will usually make up a considerable part of your footprint. Reducing these will be an essential step on your road to net zero. However, measurement and reduction are only one part of the picture. Developing climate action around communicating, influencing your […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. During this webinar, you will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives Learn the difference between personal and company profiles and how to optimise them for […]
Looking to create your own brand images using Canva? This interactive workshop will teach you how to create stunning visuals that make your brand stand out on social media. Bring your laptop or MacBook and your brand images for a hands-on experience. We’ll cover everything from the basics to more advanced techniques for creating dynamic, […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
Join VisitScotland's last webinar of the series and discover the world of travel trade. Learn about the landscape of travel distribution, market insights and trends. Explore the opportunities of working with the travel trade and how diversifying routes to market can help you grow business year-round. This free, hour-long webinar takes place on 7 November […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
Our breakfast workshop – delivered by our Scottish Manufacturing Advisory Service (SMAS) – is an opportunity to take a step back and look at an alternative way of working and thinking about your business. As well as providing a short overview of the SMAS, we’ll explore how lean manufacturing can help engage people and create […]
The fourth edition of International Trade Week (ITW) will take place from Monday 11 to Friday 15 November 2024. Led by the Department for Business and Trade (DBT) and sponsored by Santander UK, in partnership with industry, ITW 2024 will feature 5 action-packed days of events, workshops and webinars – all free for businesses to attend. Whether […]
