During this session we’ll help you to figure out the ins and outs of working with a cashflow and how it can help you manage your projected income and expenditure over a given period of time. This is a critical area for most small businesses. Knowing your numbers can really help you to plan how your business runs and grows. We’ll […]
We are thrilled to invite you to our International Special Feature Event, with an engaging joint presentation and panel discussion, chaired by Kimberley Guthrie, Chief Officer of Scotland’s Towns Partnership. Following a guest appearance at Scotland’s Towns Conference 2024, we are delighted to welcome back Maria Jaakkola, Head of Research and Development, Urban Space and […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
This session will focus on new, fresh ways to look and think about confidence, and how to tap into that energy to fuel your progression. Filled with insightful tips and fresh ideas, we’ll cover a wealth of information that you won’t want to miss. You'll also leave with practical tools to help put what you've […]
Scotland, long known as the ‘Energy capital of Europe’, with a rich history in oil and gas, is poised for a new chapter. Another massive economic opportunity in renewable energy is set not only to power our country but all of the UK for generations to come. Meeting the UK and Scottish Government’s ambitious renewable […]
Join Scotland's Agritourism Monitor Farms Programme at Gargunnock Community Centre in Stirlingshire for an informative session designed to help you take effective control of your agritourism business finances. Whether you're just starting out in agritourism or looking to refine your financial management skills, this meeting will cover many essential topics. We're delighted to be joined […]
Join us for an in depth GDPR Masterclass designed to equip you with the knowledge and tools to navigate and leverage GDPR regulations effectively. What we’ll cover: Understanding the Regulations: Separate fact from fiction and gain a clear understanding of GDPR requirements. Turning GDPR into a Competitive Advantage: Discover the opportunities GDPR presents for your […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content Overall, this workshop is ideal […]
Discover the key to sustainable business growth with our essential pricing workshop, created to help you set the right price for your products and services. In this workshop, you’ll learn proven strategies to price for profit, ensuring your business thrives without compromising its value. We’ll explore the psychology behind pricing, cost structures, and market positioning […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored in […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses
If you’d like to see Scottish Manufacturing Advisory Service (SMAS) support in action, join this site visit to Direct Soccer. Direct Soccer is a family-owned business and pioneer of the online teamwear market. Its mission is to provide the fastest fulfilment of customised teamwear to the UK grassroots market. Through its drive for operational excellence […]
Our 3 hour event will bring together 80 attendees and exhibitors. It will include lots of opportunities to make new contacts and network with a range of organisations. The event will also: Showcase the Green Heat retrofit projects in social housing from Local Authorities and Registered Social Landlords Raise awareness of the market opportunity in […]
This webinar explores how AI-powered tools can help businesses expand into international markets efficiently and cost-effectively. From market research and customer insights to automated marketing and logistics optimization, AI is transforming how companies scale globally. Learning Outcomes: A base understanding of the main A.I. Platforms, and jargon associated with the technology. Understand how AI can […]
Led by experienced advisers, this webinar takes the fear out of finances, providing practical tools and guidance to help you confidently manage your business's budgeting and forecasting. You'll learn how to identify the hidden costs of running your business, including the cost of hiring staff, maintaining stock levels, and other crucial expenses. Through a series […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
