The Supplier Development Programme will hold the 6th Annual Meet the Buyer North as an in-person, face-to-face event Focusing on one-to-one in-person networking, Meet the Buyer North 2023 will allow your business to connect with "real" buyers from the public sector operating in the North and Islands of Scotland, as well as private contractors with […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Are you considering the Employee Ownership Trust (EOT) as an exit strategy for your business? If so, this webinar will provide you with vital information about the tax implications of this move. Since its introduction in 2014, the EOT has proved to be a feasible exit option for business owners. It’s a flexible option, and […]
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help […]
Participants will learn how to create and maintain a happy, productive and engaged workforce. As finding and employing new, valuable staff can be difficult, this session aims to help members of management and business owners review their current practices and implement new ones. Doing so with hope of achieving employee engagement, satisfaction, loyalty and longevity, […]
Angus Council Vibrant Communities, in collaboration with Angus Rural Partnership, have commissioned a programme of events for community groups and organisations. The new programme of workshops will help local groups and organisations: successfully form a sustainable group plan their projects apply for funding deliver their aspirations Workshop Three: There are now over 350 groups all over […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Have you considered a succession plan for your business? It’s never too early to start thinking about your options. Employee ownership is fast becoming the preferred exit route for business owners. Aimed at business owners considering an exit from their company, this session will give attendees the opportunity to hear structural and civil engineering experts […]
Get involved in the Food and Drink Global Market Insights event. A great opportunity to meet and network with food and drink specialists from the Middle East, China, Hong Kong, and North America. You’ll also meet Scotland-based trade advisors who can advise on the support available to help your company develop and grow international business […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding Customers […]
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content. Overall, this workshop is ideal […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank! We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
Angus Council Vibrant Communities, in collaboration with Angus Rural Partnership, have commissioned a programme of events for community groups and organisations. The new programme of workshops will help local groups and organisations: successfully form a sustainable group plan their projects apply for funding deliver their aspirations Workshop Four: How do community-based groups take a stake in, […]
Scotland is legally committed to reduce emissions by 75% by 2030 and reach net zero by 2045. Join this webinar to find out more about the minewater geothermal opportunity in Scotland.
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
Join VisitScotland's Patrick O'Shaughnessy and Andrew Craig to learn more about the digital fundamentals tourism businesses should be considering. This will include: being on the right social platforms managing your reputation and reassuring potential customers online setting up an online booking and distribution system. some introductory advice on Search Engine Optimisation (SEO) the importance of […]
This flagship event will bring together more than 250 travel trade professionals from all corners of the UK and all across the industry for two days of networking opportunities, seminars and workshops, one-to-one business meetings, and engaging discussions on the critical issues facing the industry. The convention is a fantastic opportunity to meet all your […]
