Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
Join our Scottish Manufacturing Advisory Service (SMAS) on 9 October 2024, from 9:30am to 12:00 noon, for a free Lean Breakfast Workshop at W-Zero-1 collaboration space at ETZ, Aberdeen, which will provide you with the tools to support you through the Fit 4 Offshore Renewables (F4OR) programme’s Process Excellence requirements. The series is designed to […]
TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. We will cover: […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
Join VisitScotland on our second webinar of the series. We’ll be joined by guests from Tourpreneur as we explore how Google Things to Do can boost your business visibility, attract eager travellers, and drive revenue. Whether you’re a visitor attraction, an activity provider, or a tour company, this webinar is tailor-made for you. Taking place […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
Join us for an insightful event to help you maximize your business potential this Christmas season. Our expert will share proven strategies for creating eye-catching displays using cost-effective yet powerful props and design techniques. You'll learn how to transform your retail space into a festive, engaging environment that draws in customers and drives sales. Following […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. During this webinar, you will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives Learn the difference between personal and company profiles and how to optimise them for […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
In an era where sustainability is paramount, the integration of digital technology into energy management has emerged as a game-changer. Join Scottish Enterprise for an insightful webinar exploring how innovative digital solutions are driving energy efficiency across Clean Heat. Key Highlights: Learn about Scottish digital technologies driving the revolution in energy efficiency Real-World Success Stories: […]
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content Overall, this workshop is ideal […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Learn how to engage with your customers and increase the reach of your business online for more effective business communication. We'll look at how to segment the global social media audience into the audience you are trying to target, discuss what social media platforms will work for your audience, and how to create engaging video […]
Ready to accelerate your business growth but unsure where to begin? Look no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers, this session is designed to help you identify your growth potential and create a roadmap for success. Through collaborative discussions with like-minded businesses, you’ll gain […]
The Business Gateway team will be at Carnoustie Library to offer expert advice and support for all your business questions. Drop in and speak to us, or use the book now button and a member of the team will be in touch to book an appointment. Whether you’re just starting out or looking to grow business, our […]
In an ideal world, companies should have a risk culture that balances risk awareness and risk taking. A lack of risk can lead to the stagnation of innovation, whereas too much risk can cause a company to lose valuable resources or financial gains. This webinar will explore ambition and risk in business and the growth […]
Hosted by member company Crondall Energy and supported by Forth & Tay Offshore. We are delighted to be bringing you an opportunity to attend focused technical topics that are crucial to delivering the UK’s net zero ambitions. This session will look at; Developing practical solutions for floating offshore wind substations, Opportunities and considerations for CO2 shipping, […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
Does your business sell two or more different types of travel or tourism services? Then you might have certain obligations under the rules on package travel and linked arrangements. Join this webinar by VisitScotland and Travlaw for a detailed introduction to package travel regulations (PTR) and learn more about current UK and EU regulations. Travlaw […]
