Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund […]
For anyone looking to start or grow a retail or e-commerce business, the Amazon marketplace is worth considering. After completing Part One, register for Part Two of this ‘Selling on Amazon’ masterclass. You'll learn how to: Optimise your product catalogue Handle your customer order Use the Fufilment by Amazon (FBA) service Expand into Amazon’s international […]
Thinking about using Pinterest to showcase your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. We will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting content and how that can maximise […]
Tune in and find out why this market is so important to the region and how your tourism business can work with the German travel trade, to influence the decision-making process of visitors from this market. You’ll hear from our market specialists on specific characteristics of the German visitors and how you can tailor your […]
This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message and values in order to stand out from competitors, build a loyal customer base and make more sales. […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy to meet your business objectives and create more leads. We will cover: Setting measurable goals, establishing what your customers are looking for and competitor analysis. Developing your brand Content strategy Prioritising digital channels Marketing communications planning and evaluation
This workshop will explain: what financial records are needed the broad principles and procedures of accounting systems how to choose accounting systems – both manual and computerised which financial statements and statutory returns are relevant to your business different accounting periods and financial years how to use financial records for monitoring the financial state of […]
Whether you are thinking about starting a business or you have already started one, the Meet the Adviser General Surgery is an opportunity to meet with one of the Business Gateway Tayside team over Zoom to ask any business related questions you may have. We have slots throughout the day and you will be matched […]
When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank! We will look at: How marketing extends way beyond what most […]
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, how it relates to other platforms, and the relative benefits of sponsored posts, as well as how to create them. You […]
A hands on practical session for people who are ready to set up their new website and want to use WordPress to do so. We will work you through the actions required. We will demonstrate, step by step, how to set up a WordPress website. You should be prepared to go through these steps, at […]
It’s more vital than ever to get your business to the first few places in the online search results page.These two 90-minute events will tell you all you need to know to improve your rankings. This first session will show you how search engines work, the anatomy of results pages and what customers and clients look […]
In this webinar you will: - Learn how to get the most out of the most popular social media platform in the world and how it could fit into your digital marketing strategy. - Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach and impact. - Learn […]
Employers that want to find new talent, develop their workforce and build skills they need now, for a sustainable future should join this one hour webinar to find out how apprenticeships can offer the solution. • Hear from other employers and their apprentices about the benefits of apprenticeships • Find out from experts about the […]
In this webinar you will discover and define your business goals, design a user-friendly experience and learn how to test and launch your online platform. Once you have completed this webinar you will know more about how to continuously maintain and improve your digital platform, acting on data and results. You will be able to […]
Are you an employer that wants to support your first apprentice, but are struggling with the process? Need quick, tailored support specifically for Foundation Apprenticeships? Check this out. Scottish Apprenticeships work by providing thousands of jobs and work-based learning opportunities across the country every year. Developed in partnership with employers, apprenticeships work because they continue […]
In part 1, we saw how search engines work and how to find out what people are searching for. In part 2, we’ll look at the many factors that influence how far up the search rankings you go. We will cover: The ways you can optimise these factors how to keep up with future changes […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like and a good understanding of […]
Whether you are thinking about starting a business or you have already started one, the Meet the Adviser General Surgery is an opportunity to meet with one of the Business Gateway Tayside team over Zoom to ask any business related questions you may have. We have slots throughout the day and you will be matched […]
Are you an employer that wants to take on your first apprentice, but are struggling with the process? Need quick, tailored support specifically for Modern Apprenticeships? Check this out. Scottish Apprenticeships work by providing thousands of jobs and work-based learning opportunities across the country every year. Developed in partnership with employers, apprenticeships work because they […]
Google Analytics, Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: Learning about top landing pages and traffic sources, to understanding organic search rankings and user […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund […]
New Home Office guidance on right to work checks came into effect from the 1 July 2021 for those employed on or after that date.
Are you an employer that wants to take on your first apprentice, but are struggling with the process? Need quick, tailored support specifically for Graduate Apprenticeships? Check this out. Scottish Apprenticeships work by providing thousands of jobs and work-based learning opportunities across the country every year. Developed in partnership with employers, apprenticeships work because they […]
The webinar is practical, and outcomes driven. Content will focus on a pragmatic approach to Strategic Planning designed to fit with the needs of small businesses in both B2C and B2B environments. Topics covered during the webinar will include: Looking at your business today – identifying your strengths and areas for development The key pillars […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online. […]
Just starting up or looking to update your business plan to get funding or take forward developments? Then this session is for you. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant and how you […]
The workshop will look at: managing a profit and loss account producing a cashflow statement working capital the different sources of finance the different legal structures of a business
Join a 90 min webinar designed to help you write & distribute great content for blogs and push your website up the page rankings on search engines. This webinar will cover: The fundamentals of preparing, writing, and distributing blogs that your visitors will read How to make sure that that your effort inspires and helps […]
This webinar will take you right from the beginning of website building. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content. Create your brand’s visual identity online, your site’s blueprint and how you can […]
The geothermal energy market is rapidly growing with global growth forecast to be over $50 billion dollars by 2027. This webinar will provide an overview of Scotland's geothermal supply chain and an insight into international geothermal markets.
There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: What webinars, live streams and video conferences […]
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that by retaining just 5% of your customer base can give an increase of over 20% in profits for your business? Having an effective strategy in place for your […]
Whether you’d like to discuss market research, marketing strategy or would even just like an impartial review of your website or social media page, this is an opportunity to book a one to one appoint over Zoom with our marketing specialist, Stuart Milne.
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
Learn how data-driven innovation and new business models are transforming healthcare - join this webinar led by GlobalScot Gary White (Senior Director of Strategic Site Solutions at IQVIA).
What’s the best way to sell your products online? The key to improving your online selling business is measuring its effectiveness - you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will also take you through the factors to consider […]
Take part in VisitBritain's flagship leisure trade event which will virtually host over 350 key international hand-picked buyers. Taking place on 21 – 24 March, all attendees will have access to three full and flexible days of self-selected virtual appointments on 22 – 24 March, a wealth of digital and downloadable resources and the opportunity to […]
By the end of this webinar, you will be able to understand how to: Target the right audiences Create a quality marketing email and how to measure its effectiveness. Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. Identify the different components of a successful […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products.In this webinar we will show you how to source, develop and measure content. It’s ideal for businesses that already have a business website or use social media and now want to take it a […]
To support local suppliers in Angus, Dundee City, Fife and Perth & Kinross Councils Councils, Procurement Surgeries are hosted by each local authority on a rotating basis. Local suppliers are invited to attend clinic appointments lasting 20 minutes, available from 9:00am to 1:00pm by prior appointment only. The appointments shall be conducted via Webex, hosted by […]
If you are an employer or are thinking of taking on staff, our HR Surgery Day is an opportunity for you to book a one to one appointment over Zoom with our specialist HR Adviser, Isla McIntosh and ask any questions you may have relating to HR and employing staff.
In this session, we’ll look at how to ensure your use of cookies and/or other tracking technologies is compliant with legislation (the Data Protection Act 2018 and CCPA). By the end of this session, you will have a better understanding of how to ensure you’re capturing better data, including: General use of tracking technologies How […]
Join us to look at why it’s important for all businesses to give their online security thought and consideration. We will take you through some simple steps to minimise the risks. We will also direct you to available support to help you and your business. During the session will cover: Cyber security and why it […]
Businesses who plan their content in advance, aligning all channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this brand new DigitalBoost webinar, you will learn […]
Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting. This webinar will help you understand how […]
The Scottish Government has made a commitment to net-zero emissions of all greenhouse gases by 2045. But, did you know that the single greatest cause of the climate crisis is the carbon emissions created by everything we produce, consume and too often bin after just one use. How is your business preparing for 2045? Support […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. Learn which type […]
To engage with as many people, businesses and organisations as possible, Zero Waste Scotland is hosting a live webinar on behalf of the Scottish Government. The webinar will be open to all and live across our social media channels and website. This is your chance to speak to our team of experts on how to […]
This one day workshop is designed to help tourism businesses with their recovery from the impacts of the COVID-19 pandemic. Delegates will learn new communications and sales skills to help enhance customer service delivery and re-build income streams. Successful consumer experiences are the product of creating and delivering engaging and memorable stories. Stories effortlessly transform […]
When budgets are tight it can be difficult to find the funds for marketing. This webinar will help you use marketing to increase customer engagement. We will offer marketing tips and advice that you can then use across your business. Without bursting the bank! We will look at: How marketing extends way beyond what most […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including developing basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund […]
Join us at this upcoming industry webinar on 28 March from 2.30pm - 4.30pm focusing on the 150th Open Championship coming to Fife this summer. Find out more about this major golfing event coming to Fife and how your businesses can make the most of this exciting opportunity.
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. Learn the difference […]
This webinar will define what a brand is (and isn’t) and explain how it’s more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message and values in order to stand out from competitors, build a loyal customer base and make more sales. […]
Just starting up or looking to update your business plan to get funding or take forward developments? Then this session is for you. We will walk you through what should be included within a business plan, how a business plan is used to improve your prospects for a loan or a grant and how you […]
Whether you are thinking about starting a business or you have already started one, the Meet the Adviser General Surgery is an opportunity to meet with one of the Business Gateway Tayside team over Zoom to ask any business related questions you may have. We have slots throughout the day and you will be matched […]
Running a business that is out of alignment with your true self is like driving a car with one wheel pointing the wrong way. It slows you down, wastes energy, ruins your equipment and creates unnecessary stress for you and anyone connected to you. People deal with this problem in one of three ways: Turn up the […]
By the end of this webinar, you will be able to understand how to: Target the right audiences Create a quality marketing email and how to measure its effectiveness. Learn how to identify the most suitable platforms and tools for email marketing campaigns, including different paid-for account levels. Identify the different components of a successful […]
Are you a manufacturing SME considering a move from manual to automated processes in a factory or production setting? Has Robotics always seemed out of reach from a cost and capacity perspective? Then it could be time to think (and look) again. Smart Hub Lanarkshire has teamed up with Business Gateway National and Scottish Enterprise […]
Aged 16-25 and ready to start your entrepreneurial journey? This webinar series will show you how to break into business. This specialist two stage webinar series will provide you with the inspiration, tools, and knowledge to start your own business. From developing initial ideas to structuring and funding your business, you will feel confident, motivated, […]
Aged 16-25 and ready to start your entrepreneurial journey? This webinar series will show you how to break into business. This specialist two stage webinar series will provide you with the inspiration, tools, and knowledge to start your own business. From developing initial ideas to structuring and funding your business, you will feel confident, motivated, […]
Thinking about using Pinterest to showcase your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. We will cover which type of audience you can reach via this platform and the factors and analytics such as cost and timing of posting content and how that can maximise […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like and a good understanding of […]
