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1 event,
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Having risk is not good, however letting it become an issue is worse. From financial to resource to supply issues, all can have a major impact on your businesses. Therefore, you need to start planning and monitoring well in advance to help you prepare for change We will discuss: Risk vs issue What risks could […] |
4 events,
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There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: What webinars, live streams and video conferences […]
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Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
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Do not underestimate your resources or the people that work for you. When recruiting someone, make sure you have a strategy in place on how you will approach the interview and invest the time in gaining the right candidate for your position. It’s also up to you to develop your staff and therefore, the more […] |
4 events,
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Whether you’d like to discuss market research, marketing strategy or would even just like an impartial review of your website or social media page, this is an opportunity to book a one to one appointment either from the Business Gateway Dundee office or over Zoom with marketing specialist, Stuart Milne. There will also be information […]
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Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
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As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as Ebay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you? We will cover: Why to sell via a Marketplace, your own website, or both Choosing the right Marketplace – looking specificly at Ebay, […] |
1 event,
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The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance. This webinar is for businesses based in Dundee, Angus or Perth. |
1 event,
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From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and […] |
0 events,
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0 events,
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3 events,
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This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, and how it differs from other platforms. You will also learn about: What makes a good Twitter profile (and the options […]
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You have invested time, energy, and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What are intellectual assets (IA)? What is intellectual property (IP)? How to use IP […]
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This event is all about the storytelling around plants. So if you’re a business thinking about using foraged ingredients to make or present your products, or an experience creator then this event is for you. Whether you are creating a new recipe for product or plate, or building an experience business, you need to think […]
Free
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3 events,
This event will be bringing together community groups, educationalists, policy-makers, researchers, professionals and all those with an interest in issues of sustainability to discuss these and other questions and to develop ways of working together going forward. It does not promote or favour any single idea of sustainability – whether it is social, economic, cultural […]
£75 – £100
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Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy. Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
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New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […] |
5 events,
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This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your […]
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Our speakers discuss the ‘Heat Hub Grand Challenge’. This is an exciting opportunity aimed at encouraging consortia to develop proposals for a ‘Heat Hub’ which will help position Scotland as a leading location in Europe for low carbon heat manufacturing.
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So many start-up businesses fail due to lack of planning. This webinar will be a short and sharp overview of what you need to think about to ensure your business is sustainable and avoid the pitfalls when starting up. We will cover: Why start-ups fail (cash, time, market research) Spend time researching your idea Will […] |
5 events,
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Your digital back office is the technology and tools that you use to manage and grow your business. In this webinar, we’ll look at back-office strategies and explore the range of cloud services on the market that can support you with keeping great customer relations, managing resources, keeping organised and communicating efficiently. By the end […]
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This new transformative research, development and innovation programme will support transnational collaborative projects in the renewable energy sector (offshore renewables, heat pumps and heat networks), fuels (green hydrogen), the systems and storage solutions which optimise their use, as well as Carbon Capture and Storage (CCUS).
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Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social […] |
1 event,
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Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? Having an effective strategy in place for your business […] |
0 events,
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0 events,
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3 events,
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SAC Consulting is hosting a Business & Product Development Surgery for businesses working in the food and drink sector where you will be able to receive bespoke advice form our expert food & drink enterprise consultants in any of the following areas: Market assessment Recipe development Good trends and health/free from markets Marketing including digital […]
Free
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Google provides a huge amount of free tools to help you market your business. This webinar highlights tools that will help you save time and avoid splashing cash on a marketing agency. These tools cover areas such as keyword analysis, measuring success, website speed, search and trends. The webinar will offer many live demos of […]
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A commonly used tool for those researching products and services for personal life (clothing ideas, holidays inspiration, cooking alternatives!), but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. During this webinar we’ll help you better understand: Who is using Pinterest […] |
5 events,
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SAC Consulting is hosting a Business & Product Development Surgery for businesses working in the food and drink sector where you will be able to receive bespoke advice form our expert food & drink enterprise consultants in any of the following areas: Market assessment Recipe development Good trends and health/free from markets Marketing including digital […]
Free
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Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
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This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […] |
3 events,
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Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
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Morag Hamilton a Development Chef at SRUC will present a range of store cupboard ideas around foraging to preserve – from seasonal cordials to swapping ingredients to reflect the year and preserving so you can taste summer in the winter. This is essentially about making foraged foods more user friendly for the chef by creating […]
Free
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Website usability and user experience are key to driving leads, sales and other conversions through your website. But where do you get started? During this webinar, we’ll cover: What User Experience is and what impact it can have Some of the key factors influencing website usability, including credibility, value, purpose and more Hints, tips and […] |
3 events,
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No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. […]
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Google Analytics (Universal and GA4), Search Console and Heat Mapping are incredibly powerful tools that help you better understand how your website is performing. This webinar will better equip you to be able to improve the performance and effectiveness of your website by: Learning about top landing pages and traffic sources, to understanding organic search […]
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This webinar will help you create a robust business plan. The webinar will look at: creating a description for your business the business planning process efficient ways of obtaining skills and resources presenting your business plan There will also be information on additional services from Business Gateway and details of other webinars which may be […] |
1 event,
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Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […] |
0 events,
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0 events,
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1 event,
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Facebook, Instagram, Twitter, LinkedIn & Pinterest are widely used social platforms, but often account owners aren’t looking at the metrics provided within them. Those metrics will inform you of reach, impressions, demographics and more, all of which can help towards improving the impact of your posting and targeting. This webinar will help you understand how […] |
5 events,
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Interested in exploring China’s fintech market? Learn about opportunities and trends from industry expert, Dr Wei Wu. SDI has commissioned research into the opportunities available to Scottish fintechs in China, looking at trends in technology, business models, collaboration opportunities and viable routes to market. In this session, you’ll hear expert findings from the author of […]
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Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
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Scottish companies developing new products and services can join to learn about European Space Agency (ESA) funding. Meet the UK Regional Ambassador for Scotland, hear about funding opportunities, and learn about support available for Scottish applicants. |
5 events,
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Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. The types of […]
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This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
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There are many tools available to allow you to communicate with people online. Whether you are trying to run a workshop or seminar, hold a meeting or just communicate. Many of these digital tools are easy to use and offer some powerful facilities. Let us guide you through: What webinars, live streams and video conferences […] |
6 events,
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Following our Cybersecurity: Helping You Stay Safe Online webinar. Stephen Whitelaw is offering a one-to-one hour long bespoke advice session via Zoom on how to ensure your systems and website are secure. Stephen can discuss; The importance of Backups, Basic Malware protection, Protecting Mobile devices, What are VPNs, How to avoid phishing scams as well […]
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This event will help explore and highlight Scotland’s range of capabilities in hydrogen production and emerging opportunities in the sector. The Scottish Government, in partnership with Transport Scotland, Scottish Enterprise, Highlands and Islands Enterprise, and South of Scotland Enterprise, invite you to preregister for Building a Hydrogen Sector: The Scottish Supply Chain Event. Scotland is […]
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Trainers Liz Young and Karen Jacques will give you a full overview of all things “travel trade”. They will encourage you to start thinking about what your “bookable” travel trade product is, as well as how to market to the travel trade. Aside from sharing some key industry insights and trends, they will be drawing on […]
£20
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2 events,
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Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. By the end of this webinar, you will be able to: Understand the essential features that a website […]
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When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank! We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […] |
0 events,
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0 events,
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3 events,
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We will explore they ways you can improve your efficiency with the least business impact and at a low cost, covering: Governance and process Good financial management Understanding your sales and costs Targeting only profitable customers Reducing stock Cutting wastage (process, people, and projects)
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During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
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Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […] |
4 events,
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This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding Customers […]
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New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
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One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and manage your team. […] |
4 events,
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Whether you’d like to discuss market research, marketing strategy or would even just like an impartial review of your website or social media page, this is an opportunity to book a one to one appointment with Business Gateway either from the Dundee office or over Zoom with marketing specialist, Stuart Milne. There will also be […]
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As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as Ebay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you? We will cover: Why to sell via a Marketplace, your own website, or both Choosing the right Marketplace – looking specificly at Ebay, […]
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It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. We will look at: Understanding the problem What is sustainability and why it is important Innovation Profiting from being a green business Embracing […] |
3 events,
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Take this opportunity to discuss your finance queries with our finance specialist, Scott Geddes. Gain clarity on the start-up and running costs for your business or discuss how to make your business profitable and financially viable. Brush up on some financial basics by learning how to create a cash-flow forecast and better understand your business's […]
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This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
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What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness - you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will help you decide. We will cover: Factors to consider […] |
2 events,
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This webinar is designed to help you make more informed decisions about where paid-for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising, provide advice on planning, explore platform options and look at measuring the impact of your ads. By the end of the […]
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Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to: Segment your audiences and target them effectively Create a quality marketing email and measure its effectiveness Identify […] |
0 events,
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0 events,
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