This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding Customers […]
This panel webinar, led by a panel of experts, will offer valuable discussion, insights, and tips on how small businesses can manage their cashflow in 2023 – including looking at how to resolve late invoices and secure fair payments. It will also outline the importance of having a robust cashflow process in place. This session […]
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
Aimed at professional advisors, this webinar series will explore different aspects of the subject to broaden your knowledge and support your clients to make informed decisions. The webinars are also relevant for business owners considering succession planning. In this webinar, Graeme Nuttall OBE will discuss best practice regarding the design and implementation of an EOT […]
What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness - you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will help you decide. We will cover: Factors to consider […]
The biggest learning curve in tendering is understanding the time, energy, and resources that go into creating a winning bid. The more planning you do before writing your bid, the easier you'll find it when you begin your response. This training will walk you through the steps of how to plan and manage your bid. […]
Join us to find out how criminals are targeting small businesses online, the risks you face, and what you can do to minimise your exposure to online crime. This webinar includes a number of live demos, covering the following areas: What are the main online threats to your business? The 5 pillars of prevention (Backup, […]
Prepare for the 2023 season and discover what insights and trends to look out for this year! Joined by the Highland region's Industry Relationship Manager, find out what business support VisitScotland can offer including: One-on-one advice Quality Assurance schemes (and how they can help your business!) Internationalisation Digital
With most EU and non-EU citizens now subject to the UK immigration system, we invite you to join us as we discuss how the Skilled Worker route can help you to access overseas talent. As a Scottish based SME, TalentScotland can support your business in a number of ways.
Step by step demonstrations of tasks will be carried out online and live during the session via mobile screen share and desktop showing you what to do, how to do it yourself and understand why you’re doing it. By the end of the session, you will have an understanding of: The potential benefits of a […]
This webinar will help you develop and hone your social media strategy in order to amplify your message using Twitter. You will gain a deeper understanding of where Twitter fits into your overall plan, and how it differs from other platforms. You will also learn about: What makes a good Twitter profile (and the options […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. By the end of this webinar, you will be able to: Understand the essential features that a website […]
Join experts Karen Riddick, Ali Shariat and Zamir Cajee and get advice on how to develop your eMarketplace to boost your following and sales. The session will cover all major online marketplaces including Amazon, eBay, Alibaba, Faire, Etsy, and will offer personal advice for your business. About the experts Karen Riddick is a business owner, […]
Everyone consumes and understands information differently, with some facing additional challenges that aren’t always considered. In this webinar, we’ll explore the challenges that people can have when accessing digital content and we’ll look at the ways you can improve your digital content to be inclusive and considerate for all. By the end of this webinar, […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your […]
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. We […]
The workshop will provide you with the opportunity to network with other business owners and will also highlight useful sources of information, advice and guidance. There will also be information on additional services from Business Gateway and details of other webinars which may be appropriate for you. This webinar is for businesses based in Dundee, Angus and […]
Moving into a new market is both exciting and terrifying. There are tremendous opportunities as well as unknown pitfalls. From a sales and marketing perspective how should you navigate these? This workshop will cover the following areas: Understand what brand positioning is How to position your product or service in a new market What to look […]
This short online interactive session will provide more information on the programme. You'll get the opportunity to speak with the delivery team and raise any questions you might have prior to signing up to the five session programme. Research highlights a strong link between digital maturity and business performance. Leading digital companies outperform across a […]
A commonly used tool for those researching products and services for personal life (clothing ideas, holidays inspiration, cooking alternatives!), but how can it benefit your business? Move from being a beginner to knowing enough to gain commercial benefit from the use of Pinterest. During this webinar we’ll help you better understand: Who is using Pinterest […]
MVV Environment Baldovie welcomes local businesses who are looking for information and mentoring on Health & Safety. Come along on Wednesday 8 February 2023 at 9am or 1pm. Learn from Health & Safety experts about best practice and find out what you can put in place to keep your business, staff and customers safe and […]
SCOTO is on tour to raise awareness of the scale and impact of community-led tourism across Scotland from January to March 2023. From Shetland to Selkirk and Benbecula to Brechin, join our Roadshow and find out how the SCOTO network can support you. SCOTO will be at Brechin City Hall on 8 February from 9.30am […]
This seminar, organised by CruiseForth, is aimed at businesses who may wish to develop opportunities arising from the cruise ships which visit the Forth and the Tay each year. If you are a cruise friendly business, operating within 90 minutes of the ports of Leith, Newhaven, South Queensferry, Rosyth or Dundee, would like to know […]
Circularity Scotland are inviting producers, retailers and hospitality providers to a roadshow to explain more about the Deposit Return Scheme which goes live on 16 August 2023. Each DRS workshop will last just over 3 hours and will cover: Producer Registration process Return Point Operator Registration process Operations overview: how the scheme works Exemptions: eligibility criteria Q&A […]
Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? Having an effective strategy in place for your business […]
If businesses don't understand their customers they can't sell effectively to them. This webinar will provide participants with the approach needed to truly and simply understand who their customers are and what they want.
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
From organising how you reach new customers to tracking the new deals you close, a Customer Relationship Management (CRM) system is a great tool to help your business grow. In this webinar, we’ll show you how to connect a CRM to your website, track potential new customers, manage your business activities, nurture your leads and […]
Take this opportunity to discuss your finance queries with our finance specialist, Scott Geddes. Gain clarity on the start-up and running costs for your business or discuss how to make your business profitable and financially viable. Brush up on some financial basics by learning how to create a cash-flow forecast and better understand your business's […]
Retail businesses can now reach new B2B customers by selling on wholesale ECommerce marketplaces such as Faire, Alibaba and Wayfair. This one hour webinar will provide a great introduction to the marketplace options which are available to businesses of all stages and sizes. It will also cover some of the challenges and top tips which […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. The types of […]
In the first in a series of events before World Hydrogen 2023 in Rotterdam, Scottish and Danish companies are invited to attend a webinar and joint discussion on hydrogen market opportunities in Denmark and Scotland. The goal is to give Scottish companies an overview of Danish projects, plans and market growth potential, and to explore […]
Take this opportunity to discuss your finance queries with our finance specialist, Scott Geddes. Gain clarity on the start-up and running costs for your business or discuss how to make your business profitable and financially viable. Brush up on some financial basics by learning how to create a cash-flow forecast and better understand your business's […]
All the digital platforms your business uses, from its website to social media, are constantly collecting data about your potential customers. This data is the key to wider reach, higher conversion rates and more effective digital campaigns – but you have to know how to use it to unlock these benefits. Join this event, presented […]
There’s a lot to think about when you’re creating an international website and social presence. From selecting the best domain to language localisation, having a truly global digital presence requires some additional steps to traditional website building. This webinar will take you through all those steps, covering the following topics: Selecting a domain Registering with […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
Join Xavier Font, Professor of Sustainability Marketing at the University of Surrey, to hear how you can extend the season for your business through sustainable tourism. In this free webinar, you will learn how to effectively use sustainable tourism as a tool for product development, marketing and developing engaging visitor experiences. This webinar will cover: […]
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
The Transform Business Festival is coming to Tayside on Tuesday 21 February at the Dundee Science Centre. The Transform Business Festival Tayside will bring together entrepreneurs, business owners and influential leaders under one roof for one unmissable day! Business-boosting talks from a host of carefully chosen guest speakers on various topics An ecosystem village filled with industry-leading organisations available […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. […]
It’s becoming increasingly important to customers to source their products from companies who have strong green credentials. This webinar will show how by becoming more sustainable you can increase sales and profits. We will look at: Understanding the problem What is sustainability and why it is important Innovation Profiting from being a green business Embracing […]
Aimed at professional advisers, this series of expert webinars will explore different aspects of employee ownership. It's designed to help advisers broaden their knowledge and equip them to support their clients in making informed decisions. The webinars are also relevant for business owners looking at succession planning. In this webinar, Bruce Farquhar from Anderson Strathern […]
This webinar is designed to help you make more informed decisions about where paid for advertising fits in to your digital marketing strategy. During the webinar we will discuss various key considerations of paid advertising, provide advice on planning, explore platform options and look at measuring the impact of your ads. By the end of […]
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to: Segment your audiences and target them effectively Create a quality marketing email and measure its effectiveness Identify […]
Scottish Development International, the Scottish Government’s international economic agency, would like to invite Scottish companies for a webinar and joint discussion on offshore wind market opportunities. The main purpose of the event is to explore joint cooperation between Scottish and Danish companies in supply chains and ‘meet the buyers’. We will discuss strategic sourcing policy, […]
Evidence suggests that 65% to 75% of IT and digital projects fail. The true cost of project failure isn’t just financial investment — it costs time invested by staff, as well as impact on service delivery and your brand’s reputation. Do you need help navigating these challenges? Scottish Enterprise is offering practical and interactive half-day […]
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
In this half-day masterclass, we’ll explore how to grow your business on Amazon. Amazon is delivering consistent growth year-on-year, leading online sales in the UK and around the globe. Learning how to effectively use this platform is an excellent way to boost your online sales. Data is core to Amazon, and we’ll take a deep […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
This Q&A between Dr Jillian Ney, Founder of the Social Intelligence Lab, and Hugh Lightbody, Chief Officer, Business Gateway National Unit will help dispel the myths around social listening. Dr Jillian Ney, is a digital anthropologist, entrepreneur, author, and keynote speaker who specialises in the analysis of internet culture. She’s also known as the UK’s […]
This workshop, run by Business Gateway sustainability advisors, will give you everything you need to know to start integrating this new, exciting part of business into your company. By the end of this session, you will be confident with the definition of sustainability and how it relates to your business, know how to go about […]
Book your free place today at the Angus Outdoor Adventure Strategy Workshop - Come along, have your say and get involved in how outdoor adventure tourism is developed in Angus. The Angus Tourism Cooperative are undertaking a tourism planning process that will result in an Outdoor Adventure Tourism Strategy with the aim of raising awareness […]
Fair Work is an investment in everyone, for everyone. It can improve productivity, innovation, organisational reputation and recruitment. It can also reduce staff turnover and help create inclusive workplaces with a richness of talent and a diversity of ideas. For staff, Fair Work can increase financial security, physical health and psychological wellbeing. For businesses, it […]
You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. We […]
Shopify is a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability while delivering a better shopping experience for consumers everywhere. Shopify powers over 1.7 million businesses in more […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your […]
Your workforce is so important. We know it is hard to recruit but Business Gateway, Dundee & Angus College and Angus Employability Hive are here to support you to build and nurture your workforce. Who is this event for? Angus business owners People in leadership or management roles Join us to explore the help available […]
The aim of this session is to go through the process of planning, shooting and editing a short videos using the TikTok app. The session covers creating ‘expert’ videos, text videos, using TikTok soundtracks, creating voiceover videos, and using transitions in videos. Essential App - TikTok We will be using this app for every task […]
Join us to find out how criminals are targeting small businesses online, the risks you face, and what you can do to minimise your exposure to online crime. This webinar includes a number of live demos, covering the following areas: What are the main online threats to your business? The 5 pillars of prevention (Backup, […]
