This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. By the end of this webinar, you will be able to: Understand the essential features that a website […]
The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success. This course explores the relationship between a company's profitability and its potential for growth. Participants will learn how to optimise profits and strategically reinvest them to foster sustainable growth. The course covers financial […]
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to: Segment your audiences and target them effectively Create a quality marketing email and measure its effectiveness Identify […]
Co-operative Development Scotland (CDS) can support your organisation in the delivery of your Community Wealth Building (CWB) agenda. Learn how inclusive business models can contribute to the 5 pillars of CWB at this online event. CWB is described by the Scottish Government as a practical approach to economic development focused on five pillars of activity: […]
Are you a seafood, farming or food and drink processing business? Is your organisation facing challenges and are keen to discover more about how 5G technology can be used to manage records, improve camera video feed, remote monitor equipment and reduce time for machinery maintenance and more? Opportunity North East (ONE) and The Scotland 5G […]
Over the coming months, employers may encounter some challenges as they continue to navigate economic uncertainty inflationary pressures and higher costs. Many businesses are already feeling an increasing financial burden, and accordingly, some may want to undertake a review of their operating costs. While many employers will want to do all they can to reduce […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy. Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
AccessAble is a world leader in the provision of accessibility information. Their website www.AccessAble.co.uk has Detailed Access Guides to over 70,000 venues, and is used by over 6 million people each year. Currently operating in 17 countries, AccessAble have set a global benchmark for expectations of online detailed access information. AccessAble further supports 460 + clients to […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
Located in the heart of the Fife countryside, near Cupar, The Rings offers self-catering accommodation with advanced accessibility features. Owner Moira Henderson is a passionate advocate for inclusive tourism and has developed innovative approaches to make her accommodations fully accessible. Come along to this informal event to witness firsthand Moira's ingenious approach to accessibility, and […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Shopify is a powerful all-in-one e-Commerce website builder that makes setting up an online store simple and straightforward. In this webinar, we will explore Shopify’s features and pull together the building blocks for your first e-Commerce website. By the end of this webinar, you will be able to: Understand the essential features that a website […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social […]
Join industry colleagues at the ETAG Conference 2024 – the “must attend” event for everyone with an interest in Edinburgh’s visitor economy. This year’s conference programme will include updates on Edinburgh’s visitor economy activity and developments. It will also highlight the latest tourism trends and insights. The much loved "spotlight sessions" are still a firm […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
This session teaches the foundations of how machine learning models learn and work, the components of designing a problem for machine learning to solve, and a basic understanding of the resources and tools needed for a business to invest in machine learning. Aimed at small business leaders / owners or anyone looking to get a […]
Participants will learn how to create and maintain a happy, productive and engaged workforce. As finding and employing new, valuable staff can be difficult, this session aims to help members of management and business owners review their current practices and implement new ones. Doing so with hope of achieving employee engagement, satisfaction, loyalty and longevity, […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
The HIT Scotland Talent Conference will take place at the voco Grand Central Hotel in Glasgow on Thursday 8th February 2024. The 2024 programme will bring you more inspirational and thought-provoking speakers, which will challenge you and your teams to think differently about your roles and your business and how as an industry we can […]
Join our webinar and be part of this informative conversation to help empower your team with the tools needed to support them through their menopausal journey. Health Improvement Officer Sarah Thomson will be answering your questions on how to embed menopause support into your workplace. Open to ALL employers, managers, or anyone passionate about supporting […]
This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building a set of SMART Goals, give thought to business skills development and provide a clear path for steps to launch your business. You will also learn about […]
Looking to give your brand a shake up? This session is for you. Juls is a Canva Verified Expert and will show you the tricks of the trade and some best practice during the session. Check out her magic on You Tube and get inspired.
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
This webinar by Co-operative Development Scotland (CDS) is second in a series of four topics in the Community Wealth Building (CWB) event programme. This event will help participants explore how, practically, inclusive business models can contribute to the other 4 pillars of CWB: Spending and Procurement, Workforce, Land and Property and Finance. This series of […]
Age Scotland’s age inclusion awareness webinar is an hour-long introduction to the topic of age in the workplace. The purpose of the session is to: raise awareness of ageism in the workplace and the potential consequences for organisations and individuals explore what you can do as an individual to co-create an age inclusive working environment […]
Janine Marriott explains practical business uses for the AI that everyone is talking about – Chat GPT We will cover the following topics and more, and there will be plenty of opportunity to ask questions at the end on how it can help your particular business/industry. What is ChatGPT and how does it work? How […]
Age Scotland’s Age Inclusion for Managers workshop is a 3-hour interactive virtual workshop which will provide an opportunity to learn about Age Inclusion and to develop skills around managing difficult conversations. The purpose of the workshops is to: • raise awareness of ageism in the workplace and the potential consequences for organisations and individuals • […]
Join us online for an update on the Belgium offshore wind industry and its new energy island. Find out about tenders, dates, new players and technology advances to get ready for 2023 & 2024.
Led by experienced advisers, this webinar takes the fear out of finances, providing practical tools and guidance to help you confidently manage your business's budgeting and forecasting. You'll learn how to identify the hidden costs of running your business, including the cost of hiring staff, maintaining stock levels, and other crucial expenses. Through a series […]
Connecting with your audience through effective email marketing campaigns is a great way to improve your marketing strategy and boost sales. In this webinar, we’ll explore what makes an email campaign effective and ensure you are able to: Segment your audiences and target them effectively Create a quality marketing email and measure its effectiveness Identify […]
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content. Overall, this workshop is ideal […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms. See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses.
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
Don’t miss the annual Meet the Buyer Tayside event on 20 February 2024. Dundee City Council, Perth & Kinross Council, and Angus Council, in partnership with the Supplier Development Programme, invite businesses of all sizes to this free, in-person event on 20 February 2024, from 10am to 2pm in Invercarse Hotel, Dundee. The Meet the Buyer […]
This webinar is 1 in a series of 4 topics and forms the second part of Co-operative Development Scotland’s (CDS) CWB event programme aimed to help participants explore how, practically, inclusive business models can contribute to the other 4 pillars of CWB: Spending and Procurement, Workforce, Land and Property and Finance. This series of webinars […]
Our online session is for employers who want to understand the root causes of the gender pay gap and how they can relate to their business. The webinar will include: A presentation on gender inequality in the workplace including key considerations for SMEs How to identify inequalities in your business, and How to use this […]
Google Analytics (Universal and GA4) is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help […]
Age Scotland’s age inclusion awareness webinar is an hour-long introduction to the topic of age in the workplace. The purpose of the session is to: raise awareness of ageism in the workplace and the potential consequences for organisations and individuals explore what you can do as an individual to co-create an age inclusive working environment […]
Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […]
The Transform Business Festival is an event which connects entrepreneurs, start-ups and businesses of all shapes and sizes over the course of a day. After the success of its launch in 2023 at the Science Centre Dundee, this year's event continues its tour of Tayside at Perth Concert Hall on 22 February 2024, focused on […]
Have you considered a succession plan for your business? It’s never too early to start thinking about your options. Employee ownership is fast becoming the preferred exit route for business owners. Aimed at business owners considering an exit from their company, this session will give attendees the opportunity to hear bus and coach company Shuttle […]
Join us for a webinar on the Scottish offshore wind industry. With the new ScotWind and INTOG leasing rounds there will be a massive surge of activity in Scottish waters.
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank! We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
The Fife Tourism Conference is back for 2024 with the theme of "developing new markets". Gain insights from experienced speakers and leaders, shaping the future of tourism in Scotland. Explore the latest trends, challenges, and opportunities in our dynamic industry. Key events and highlights: Innovation and future trends: Find out where the Scottish tourism industry is […]
Why are these Statutory Guidance stakeholder engagement workshops taking place? SSN is working with the Scottish Government to support the development of new Statutory Guidance on Public Bodies' Climate Change Duties. The guidance is being co-developed this year with contributions from across the Scottish public sector. Formal public consultation will take place in spring/summer 2024. […]
Are you thinking of selling your products/services online and not sure where to start? Fear not, help is on hand! Join ourselves and experts from the ecommerce industry to hear more about the opportunities available to grow your business online. We’ll have Zishan Ashraf, Senior Merchant Success Manager EMEA at Shopify Plus on hand to […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and manage your team. […]
Following the announcement of our new strategy for economic transformation, our mission leads are keen to share this approach with the GlobalScot network directly. Join this session to hear from mission lead Suzanne Sosna on Energy Transition. This mission aims to accelerate technological innovation, supply chain capability and investment in manufacturing facilities and key infrastructure, […]
Welcome to the much-anticipated return of the Scottish National Community Tourism Gathering! Following the resounding success of last year's event, hailed as the 'friendliest' conference by many attendees, we're thrilled to announce that this year's gathering is heading to the "Queen of the South", Dumfries. Meet us at the Cairndale Hotel, Dumfries where we'll celebrate […]
Following the announcement of Scottish Enterprise’s new strategy for economic transformation, our mission leads are keen to share this approach directly with the GlobalScot network. Join this session to hear from mission lead Elaine Morrison on Driving Capital Investment for Productivity. Driving up levels of capital investment is critical to driving up productivity, leading to […]
Hosted by the UK Government's Department for Business and Trade with Insider, this in person and online event will demystify the challenges and highlight the benefits of selling your products and services internationally. Whatever your level of exporting experience, this event will offer free advice and support to help your business expand overseas. From world-class […]
Employers are legally obliged to take steps to minimise difficulties or disadvantages which may arise in the workplace for those with a disability. These steps are known as reasonable adjustments. It is crucial that employers are aware of their responsibilities towards employees and job applicants who require reasonable adjustments. This workshop aims to provide attendees […]
