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1 event,
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Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […] |
9 events,
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The Fife Tourism Conference is back for 2024 with the theme of "developing new markets". Gain insights from experienced speakers and leaders, shaping the future of tourism in Scotland. Explore the latest trends, challenges, and opportunities in our dynamic industry. Key events and highlights: Innovation and future trends: Find out where the Scottish tourism industry is […]
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Why are these Statutory Guidance stakeholder engagement workshops taking place? SSN is working with the Scottish Government to support the development of new Statutory Guidance on Public Bodies' Climate Change Duties. The guidance is being co-developed this year with contributions from across the Scottish public sector. Formal public consultation will take place in spring/summer 2024. […]
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The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success. This course explores the relationship between a company's profitability and its potential for growth. Participants will learn how to optimise profits and strategically reinvest them to foster sustainable growth. The course covers financial […] |
4 events,
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This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
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One of the scariest things you can do as a business is take on staff – from hiring, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and manage your team. […]
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Following the announcement of our new strategy for economic transformation, our mission leads are keen to share this approach with the GlobalScot network directly. Join this session to hear from mission lead Suzanne Sosna on Energy Transition. This mission aims to accelerate technological innovation, supply chain capability and investment in manufacturing facilities and key infrastructure, […] |
9 events,
Welcome to the much-anticipated return of the Scottish National Community Tourism Gathering! Following the resounding success of last year's event, hailed as the 'friendliest' conference by many attendees, we're thrilled to announce that this year's gathering is heading to the "Queen of the South", Dumfries. Meet us at the Cairndale Hotel, Dumfries where we'll celebrate […]
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Following the announcement of Scottish Enterprise’s new strategy for economic transformation, our mission leads are keen to share this approach directly with the GlobalScot network. Join this session to hear from mission lead Elaine Morrison on Driving Capital Investment for Productivity. Driving up levels of capital investment is critical to driving up productivity, leading to […]
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Employers are legally obliged to take steps to minimise difficulties or disadvantages which may arise in the workplace for those with a disability. These steps are known as reasonable adjustments. It is crucial that employers are aware of their responsibilities towards employees and job applicants who require reasonable adjustments. This workshop aims to provide attendees […]
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Hosted by the UK Government's Department for Business and Trade with Insider, this in person and online event will demystify the challenges and highlight the benefits of selling your products and services internationally. Whatever your level of exporting experience, this event will offer free advice and support to help your business expand overseas. From world-class […] |
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3 events,
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Following the announcement of our new strategy for economic transformation, our mission leads are keen to share this approach with the GlobalScot network directly. Join this session to hear from mission lead Suzanne Sosna on Energy Transition. This mission aims to accelerate technological innovation, supply chain capability and investment in manufacturing facilities and key infrastructure, […]
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You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This brand new practical webinar will explore how AI can help revolutionise your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping […]
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This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […] |
8 events,
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Following the announcement of our new strategy for economic transformation, our mission leads are keen to share our approach with the GlobalScot network directly. Join this session to hear from mission lead Derek Shaw on Scaling Innovation. The Scaling Innovation mission will focus on industries where Scotland has the potential to scale internationally, as set […]
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Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise. Get to know the various digital platforms that can be […]
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Ready to continue your learning with Co-operative Development Scotland’s (CDS) Community Wealth Building programme? This is the first of four webinars that explore how inclusive business models can contribute to the four key pillars of CWB: spending and procurement, workforce, land and property and finance. Delivered by support partners of CDS (including the Federation of […] |
4 events,
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Fair Work is an investment in everyone, for everyone. It can improve productivity, innovation, organisational reputation and recruitment. It can also reduce staff turnover and help create inclusive workplaces with a richness of talent and a diversity of ideas. For staff, Fair Work can increase financial security, physical health and psychological wellbeing. For businesses, it […]
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Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
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What’s the best way to sell your products online? The key to improving your online business is measuring its effectiveness - you can then take steps to optimise its performance. Should you be using your own eCommerce store or Amazon, neither or both? This webinar will help you decide. We will cover: Factors to consider […] |
5 events,
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Inclusive workplaces can be attractive to current and future employees, regardless of their diverse backgrounds. Cultivating an inclusive work culture isn't just a legal obligation—it's essential for retaining talent, enhancing employee satisfaction, fostering success, and promoting overall well-being. Join us for a webinar where you'll gain insights into the essence of inclusion and its distinction […]
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Is your Social Media not working for you? Are you not receiving good engagement? Would you benefit from a two day Social Media Masterclass, followed by a hours 1-2-1 consultation with an expert specifically looking at your business? You will learn more about Platform Choice and Scheduling of Content Crafting Compelling Content Acquiring Clients through Social Media Increasing Engagement and Growing Followers Visual Content Creation Hashtag Strategy Video Marketing Community Building Influencer Collaboration – Dos […]
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No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. Like any tool, you must learn how to use it, and this webinar gives you expert guidance. You will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives. […] |
1 event,
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Did you know that a returning customer will typically spend more than two thirds more with your business than a brand new one? Did you know that retaining just 5% of your customer base can give an increase of over 20% in profits for your business? Having an effective strategy in place for your business […] |
1 event,
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Whatever your reasons may be for considering being your own boss, Business Gateway is here to support you and help you decide if this is the right path for you. Helping you consider your plans from exploring your potential customers to looking at the key activities and costs involved. We will cover: Personal finance planning […] |
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3 events,
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Join us to find out how criminals are targeting small businesses online, the risks you face, and what you can do to minimise your exposure to online crime. This webinar includes a number of live demos, covering the following areas: What are the main online threats to your business? The 5 pillars of prevention (Backup, […]
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This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
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This half-day training course focuses specifically on customer service for disabled customers, which also benefits other customer groups. This is the second in a series of inclusive and accessible tourism events. Participants will learn about: adopting a positive attitude to all customers and anticipating accessibility requirements successful communication styles to identify customer needs legal obligations and […] |
7 events,
March is dedicated to Scottish Tourism Month; an opportunity to amplify the voice of the tourism and hospitality industry, recognising its enormous contribution to Scotland and highlighting the support it needs to overcome the immense challenges it faces to grow sustainably. The flagship event of Scottish Tourism Month, The Signature Conference, will explore these themes […]
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This webinar will cover a few examples of Scotland’s experiences with offshore wind preconstruction works (UXO safe disposal, surveying, marine life protection), which Poland’s upcoming projects can benefit from.
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Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. Ideal for businesses that already have a business website or use social […]
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Age Scotland’s age inclusion awareness webinar is an hour-long introduction to the topic of age in the workplace. The purpose of the session is to: raise awareness of ageism in the workplace and the potential consequences for organisations and individuals explore what you can do as an individual to co-create an age inclusive working environment […] |
6 events,
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The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content Overall, this workshop is ideal […]
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Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
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This is an essential event for new business owners, those starting their own business, or anyone who finds accounts and tax challenging. It will be conducted via Zoom. In this one-hour session, Katie Gilmour, an expert in accounting and taxation, will demystify the complexities of business finances. This training will provide you with fundamental knowledge […] |
5 events,
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This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your […]
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This course covers editing pictures, designing cover photos and collages, and making professional-looking images without needing a designer. You'll pick up quick Canva tips, shortcuts, and best practices for free, understand the importance of good graphic design for building your brand, and discover how to create quality graphics. The goal is to help you quickly […]
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This webinar will help you understand artificial intelligence (AI) and its potential business uses. Get an introduction to AI technology, see practical steps for using it, and learn about its limitations. |
2 events,
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We'll look at how to segment the global social media audience into the audience you are trying to target, discuss what social media platforms will work for your audience, and how to create engaging video content which will spark interaction with your brand. Part of the session will look at planning video content and production […]
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Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […] |
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0 events,
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2 events,
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This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding Customers […]
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Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools. Best practice profiles, and some strategies to help your business stand out from the crowd. The types of […] |
8 events,
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If you're looking for ways to adopt sustainable continuous improvements in your business — especially to increase productivity and competitiveness — then this free workshop is for you. This breakfast workshop focuses on how to learn and understand Lean principles through fun, interactive exercises. The event will be hosted in partnership with Dundee and Angus […]
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Part of the national Scottish Tourism Month Programme and proudly sponsored by North Ayrshire Council, this is not just Sail Scotland members, everyone related to the industry is welcome to come together, learn, and network with others. The event is for everyone with an interest in the marine tourism sector; whether it’s the delivery, skills, […]
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Fair Work is an investment in everyone, for everyone. It can improve productivity, innovation, organisational reputation and recruitment. It can also reduce staff turnover and help create inclusive workplaces with a richness of talent and a diversity of ideas. For staff, Fair Work can increase financial security, physical health and psychological wellbeing. For businesses, it […] |
3 events,
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You have invested time, energy, and money into your project, however, have you protected the innovation? Following this webinar, you will understand how to manage your intellectual property (IP) or how to start the process of registering it. Topics covered include: What are intellectual assets (IA)? What is intellectual property (IP)? How to use IP […]
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Join this webinar to explore the current range of low-cost digital technologies that can help you build your business and your brand.
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New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […] |
5 events,
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This session will provide prospective bidders with the necessary knowledge of procurement practices, documentation, the scoring mechanism and other crucial elements of the application process. There are several framework opportunities that will be available in the coming weeks and months. Attending this session will provide businesses looking to apply the fundamental knowledge that could land […]
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When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank! We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
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This session teaches the foundations of how machine learning models learn and work, the components of designing a problem for machine learning to solve and a basic understanding of the resources and tools needed for a business to invest in machine learning. Aimed at small business leaders / owners or anyone looking to get a […] |
1 event,
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Starting a venture is one thing, growing it is another. Scaling effectively can be one of the most challenging aspects, with mis-managed growth often leading to downfall after so much time, effort and money has been invested. So if you are a business owner that has started to see growth, this webinar will help you to […] |
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3 events,
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As a consumer, you’ve almost certainly purchased online from one of the global marketplaces such as eBay, Etsy or Amazon, so why wouldn’t your customers do the same and buy from you? We will cover: Why to sell via a Marketplace, your own website, or both Choosing the right Marketplace – looking specificly at eBay, […]
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This interactive, online masterclass will explore the transformative benefits of flexible working, from boosting employee productivity and wellbeing to addressing the challenges of candidate shortages. Through real-world examples and practical insights, you'll gain a comprehensive understanding of how flexible working can serve as a strategic tool in your recruitment efforts. Our expert facilitators, from Flexibility […]
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Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy. Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […] |
5 events,
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Scottish Enterprise invite the participants of the Hydrogen Expert Support programme to the Energy Transition Zone hub in Aberdeen for a day of networking and collaboration. We’re encouraging the included companies to learn from one other and find collaborative opportunities within their operations. Together we can boost the capabilities of Scottish companies within this sector […]
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You might view TikTok as a stream of dance trends and lip-synching videos, but it can also be a fantastic place to engage with your customers and increase the reach of your business online. Explore how to create bitesize vertical video content and how to use this new format for more effective business communication. We […]
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This unique, informative and insightful masterclass with Niki Hutcheson our expert in all elements of enhancing a business using online tools and tricks will leave you with information and a plan to take your business to the next level. The best thing about what you will learn in this masterclass is that to take your […] |
2 events,
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Scottish Enterprise invites you to join us on 27 March for Clean Heat 2024 in Glasgow. Throughout the day we’ll hear from a range of experts, including Local Authorities, providing an overview of their Local Heat and Energy Efficiency Strategies highlighting the scale of the Clean Heat opportunity in Scotland. We will also spotlight Scottish […]
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In this webinar, we will bring together 3 successful women in business to share insights, discuss the challenges currently facing women-led businesses and importantly, chat about tips to build confidence, celebrate success, address barriers, and explore the importance of community. The session will explore: Whether Scotland is a good place to be a woman in […] |
4 events,
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Join us for an exclusive Q&A style event, Funding my Business Plans: An Interactive Session hosted by Business Advisers George Ellis and Scott Geddes We're delighted to welcome Rekha Welsh from DSL Business Finance as our special guest, offering valuable insights into funding options for start-up businesses. This event provides a great opportunity for start-up […]
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The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success. This course explores the relationship between a company's profitability and its potential for growth. Participants will learn how to optimise profits and strategically reinvest them to foster sustainable growth. The course covers financial […]
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Around 83% of small and medium-sized businesses are not financially prepared to recover from a cyber attack - which could mean going out of business. This event aims to introduce start-ups and new businesses to the risks they face and provide top tips on how to avoid some common threats, protect their organisation and enable […] |
2 events,
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This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
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This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […] |
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