This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success. We will cover: Getting to know your financials Controlling growth Improving decision making Opportunities Cash is king Controlling change Pricing strategies for maximum profit Measuring profit
Around 83% of small and medium-sized businesses are not financially prepared to recover from a cyber attack - which could mean going out of business. This event aims to introduce start-ups and new businesses to the risks they face and provide top tips on how to avoid some common threats, protect their organisation and enable […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building a set of SMART Goals, give thought to business skills development and provide a clear path for steps to launch your business. You will also learn about […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your site’s […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
In this online session with brand photographer Gerri Campbell, you will learn how to show your business in an authentic way. It will teach you how you can cut through the digital noise and show your values and personality to your ideal client. Gerri is a personal brand photographer capturing the unique personality of business […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. During this webinar, you will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives Learn the difference between personal and company profiles and how to optimise them for […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content Overall, this workshop is ideal […]
Join our Scottish Manufacturing Advisory Service (SMAS) on 14 August 2024, from 9:30am to 12:00 noon, for a free Lean Breakfast Workshop at W-Zero-1 collaboration space at ETZ, Aberdeen, which will provide you with the tools to support you through the Fit 4 Offshore Renewables (F4OR) programme’s Process Excellence requirements. The series is designed to […]
Ready to accelerate your business growth but unsure where to begin? Look no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers, this session is designed to help you identify your growth potential and create a roadmap for success. Through collaborative discussions with like-minded businesses, you’ll gain […]
Join Scottish Enterprise for a workshop in Glasgow to learn about the range of funding available to support research and innovation in the critical growth areas of energy and low carbon. The session will provide details of the current and upcoming funding available through Horizon Europe, as well as details of other international funding programmes […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored […]
Join us for an exciting joint networking event with Appetite for Angus at the Pathhead Farm Shop and Café. This event is your chance to connect with like-minded individuals and businesses in your community and to kickstart your business's Christmas plans. Learn about upcoming events hosted by both Business Gateway and Appetite for Angus, and […]
During this webinar you will: Discover the basic ‘dos and don’ts’ of taking your own pictures, editing them and uploading them onto digital platforms See some real-life examples of posts that demonstrate good, bad and indifferent use for businesses
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
Please note this is just to register your interest in the programme. A member of the team will be in touch to discuss whether the programme is right for you. Amazon Accelerator commences on 20th Aug and runs with weekly involvement until 29 Nov , with regular content and 1-2-1's. Our team of experienced Amazon […]
Our workshops cover several key areas that can help you develop the skills of your people managers. You'll learn how to: Identify the skills and approaches managers require to perform their roles successfully both now and in the future Implement fair and progressive work practices through an understanding of key drivers that can develop new […]
Janine Marriott explains practical business uses for the AI that everyone is talking about – Chat GPT We will cover the following topics and more, and there will be plenty of opportunity to ask questions at the end on how it can help your particular business/industry. What is ChatGPT and how does it work? How […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
Our workshops cover several key areas that can help you develop the skills of your people managers. You'll learn how to: Identify the skills and approaches managers require to perform their roles successfully both now and in the future Implement fair and progressive work practices through an understanding of key drivers that can develop new […]
Following the recent announcement on the Danish hydrogen pipeline to Germany, join this free webinar and hear from key stakeholders in the Danish and Scottish hydrogen/PtX ecosystems and get an update on the state of play in both countries.
TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. We will cover: […]
Who is this bootcamp for? This bootcamp has been designed for small business owners, in order to help them with their short-term cash preservation and cashflow, as well as helping to prepare your business for the future. Overview: You'll learn about managing your short-term cashflow and preparing your business for the future, with effective cashflow […]
The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success. We will cover: Getting to know your financials Controlling growth Improving decision making Opportunities Cash is king Controlling change Pricing strategies for maximum profit Measuring profit
This bootcamp has been designed as a beginner's guide for businesses, focused on the subject of marketing. Without proper marketing your business cannot have a lasting impact. This bootcamp will help you to identify, profile and gain a deeper understanding of your target audiences, how to conduct market research and build a marketing plan. It […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
The Business Improvement Academy is an innovative new approach that combines business improvement with behavioural change. A mix of five workshop based learning days combined with best practice, and on-site project work will support companies wishing to engage in the concept of sustainable continuous improvement by combining improvement tools and techniques with cultural and behavioural […]
This webinar is designed to guide you through the key steps for employing non-UK national graduates through the Graduate visa or Skilled Worker visa routes, including how to transition them to a Skilled Worker visa. We will breakdown the visa requirements as well as outlining best practice to ensure a smooth process. Perfect for small […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
This informal half day session will paint a picture of how IKM Testing UK Ltd has transformed its business by adopting lean thinking across everything it does. Although still a work in progress, the adoption of lean thinking has been the springboard for cultural change across the business, has made it more profitable and enabled […]
Are you looking to exhibit at trade shows in the UK or overseas? This workshop will teach you proven strategies to maximise your participation through pre-event, on-site, and post-event tactics. These tips will help you capitalise on your participation, meet your target audience, and stand out from competitors. With over 25 years of experience in […]
