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2 events,
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To attend this webinar, there are no prerequisites or prior experience needed. It is aimed at start-up businesses and those who are interested in creating a start-up. It would also be beneficial for more established businesses who are looking at security as a business differentiator and learn how it can be used to win new […]
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This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […] |
1 event,
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Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored […] |
6 events,
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Do you already have a business in the tourism industry? Are there aspects of the business that you are not so confident about? Could professional input help your business grow? If the answer to these questions is ‘yes’ then our 'Build your Business Confidence in Tourism’ course has been designed for people just like you. […]
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Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]
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Do you have accessibility facilities, such as accessible bedroom(s) or a quiet space, or has your venue been designed to cater for wheelchair users or visitors with hearing or sight impairments? Do these facilities appeal to your current customer base? Do you provide detailed information about these facilities on your website? If the answer to […] |
6 events,
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This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your site’s […]
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This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building a set of SMART Goals, give thought to business skills development and provide a clear path for steps to launch your business. You will also learn about […]
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Join VisitScotland as we delve into the cutting-edge technology behind online booking and distribution in the first of our new series of digital skills webinars. Whether you’re a visitor attraction, an activity provider, or a tour company, this webinar is tailor-made for you. Taking place on 3 October, at 11am, this free session will delve […] |
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1 event,
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Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […] |
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2 events,
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The Business Gateway team will be at Brechin Library to offer expert advice and support for all your business questions. Drop in and speak to us, or use the book now button and a member of the team will be in touch to book an appointment. Whether you’re just starting out or looking to grow business, our […]
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You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […] |
2 events,
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Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]
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This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […] |
3 events,
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Join our Scottish Manufacturing Advisory Service (SMAS) on 9 October 2024, from 9:30am to 12:00 noon, for a free Lean Breakfast Workshop at W-Zero-1 collaboration space at ETZ, Aberdeen, which will provide you with the tools to support you through the Fit 4 Offshore Renewables (F4OR) programme’s Process Excellence requirements. The series is designed to […]
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TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. We will cover: […]
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Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […] |
3 events,
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Join VisitScotland on our second webinar of the series. We’ll be joined by guests from Tourpreneur as we explore how Google Things to Do can boost your business visibility, attract eager travellers, and drive revenue. Whether you’re a visitor attraction, an activity provider, or a tour company, this webinar is tailor-made for you. Taking place […]
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Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
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Join us for an insightful event to help you maximize your business potential this Christmas season. Our expert will share proven strategies for creating eye-catching displays using cost-effective yet powerful props and design techniques. You'll learn how to transform your retail space into a festive, engaging environment that draws in customers and drives sales. Following […] |
1 event,
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No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. During this webinar, you will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives Learn the difference between personal and company profiles and how to optimise them for […] |
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1 event,
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This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […] |
3 events,
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New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
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The workshop will cover the basic principles of marketing, including target audience identification, competitor analysis, value proposition, and the development of marketing strategies. The workshop will also explore the importance of measuring the success of marketing strategies and how adhering to good business practice can positively influence Customer Generated Content Overall, this workshop is ideal […]
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In an era where sustainability is paramount, the integration of digital technology into energy management has emerged as a game-changer. Join Scottish Enterprise for an insightful webinar exploring how innovative digital solutions are driving energy efficiency across Clean Heat. Key Highlights: Learn about Scottish digital technologies driving the revolution in energy efficiency Real-World Success Stories: […] |
2 events,
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Learn how to engage with your customers and increase the reach of your business online for more effective business communication. We'll look at how to segment the global social media audience into the audience you are trying to target, discuss what social media platforms will work for your audience, and how to create engaging video […]
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Ready to accelerate your business growth but unsure where to begin? Look no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers, this session is designed to help you identify your growth potential and create a roadmap for success. Through collaborative discussions with like-minded businesses, you’ll gain […] |
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2 events,
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The Business Gateway team will be at Carnoustie Library to offer expert advice and support for all your business questions. Drop in and speak to us, or use the book now button and a member of the team will be in touch to book an appointment. Whether you’re just starting out or looking to grow business, our […]
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In an ideal world, companies should have a risk culture that balances risk awareness and risk taking. A lack of risk can lead to the stagnation of innovation, whereas too much risk can cause a company to lose valuable resources or financial gains. This webinar will explore ambition and risk in business and the growth […] |
6 events,
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Hosted by member company Crondall Energy and supported by Forth & Tay Offshore. We are delighted to be bringing you an opportunity to attend focused technical topics that are crucial to delivering the UK’s net zero ambitions. This session will look at; Developing practical solutions for floating offshore wind substations, Opportunities and considerations for CO2 shipping, […]
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Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
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Does your business sell two or more different types of travel or tourism services? Then you might have certain obligations under the rules on package travel and linked arrangements. Join this webinar by VisitScotland and Travlaw for a detailed introduction to package travel regulations (PTR) and learn more about current UK and EU regulations. Travlaw […] |
4 events,
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This free in-person event will take place on 23 October at Perth Concert Hall, from 9.15am, finishing at 4.00pm. This event will provide businesses with tips and advice on how to improve customer service for disabled customers, which we know also benefits other customer groups. This course will include activities, exercises, and discussions. Each participant […]
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Join Scotland's Agritourism Monitor Farms Programme for an informative event focused on health and safety in agritourism. Whether you're an established agritourism business or just starting out, this event at Solsgirth Home Farm will help you consider how to keep yourself, your staff and your visitors safe and healthy. We will be joined by Industry Expert, Gillian McLean of GEM Safety […]
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Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […] |
5 events,
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Transform your social media skills in just one day and watch your business thrive with the help of our social media expert, Alan Martin. This hands-on workshop will cover: • Platform Choice and Scheduling of Content: Learn to select the best platforms for your business and plan an effective content calendar. • Crafting Compelling Content: […]
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Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
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Join VisitScotland's new interactive webinar workshop and take a deeper look at online booking systems for visitor attractions, activity providers, and tour companies. Discover how an online booking system can transform your operations. From streamlining processes to maximising bookings – make sure it’s one of the most important tools in your marketing arsenal. You’ll also […] |
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3 events,
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This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
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This masterclass is for anyone interested in using AI and automation to improve productivity, reduce costs, and unlock new growth opportunities for their business. What we’ll cover: Understanding automation: Learn the key components, benefits, and potential challenges. Understanding AI: Explore its core concepts, capabilities, and limitations. The power of AI and automation: Discover the power of predictive analytics […]
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When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […] |
4 events,
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In today's fast-paced world, digitisation is not just a buzzword—it's the driving force behind economic growth, efficiency, and scalability. Our local economy is experiencing a remarkable transformation, fueled by digital advancements that are reshaping industries, creating jobs, and fostering a new era of prosperity. Event Highlights Explore Cutting-Edge Digital Solutions: Discover how local businesses are […]
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Join Scotland's Agritourism Monitor Farms Programme for an informative event focused on accessibility and inclusion within the agritourism sector. We are delighted to welcome Moira Henderson, The Rings, to talk about her experience setting up and developing a successful accessible agritourism business. Whether you are just starting out or running an established business, you will benefit […]
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This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […] |
7 events,
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Our workshops cover several key areas that can help you develop the skills of your people managers. You'll learn how to: Identify the skills and approaches managers require to perform their roles successfully both now and in the future. Implement fair and progressive work practices through an understanding of key drivers that can develop new […]
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Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
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This webinar will equip businesses with the knowledge and strategies to effectively leverage crowdfunding for growth and success, We’ll cover: Understanding your funding audience Crowdfunding success stories The impact of a successful campaign The opportunity presented by patronage models Essential elements of a winning crowdfunding campaign Building a crowdfunding culture Crowdfunding myths and realities Strategies […] |
4 events,
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Can Online Travel Agents (OTAs) add to your growth and, most importantly, to your profitability? Join our interactive webinar designed to provide visitor attractions, activity providers, and tour companies, with an in depth understanding of working with OTAs. This session will focus on businesses that are looking to start using OTAs for the first time […]
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Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
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The Business Gateway team will be at Kirriemuir Library to offer expert advice and support for all your business questions. Drop in and speak to us, or use the book now button and a member of the team will be in touch to book an appointment. Whether you’re just starting out or looking to grow business, our […] |
2 events,
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Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
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This Google Digital Garage session introduces learners to cutting-edge AI tools that are already available from Google and others, to show some of the smartest ways digital-age workers can use them to save time at work and on tasks. In this session, you will learn: an introduction to generative AI and how it works how […] |
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