This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
This masterclass is for anyone interested in using AI and automation to improve productivity, reduce costs, and unlock new growth opportunities for their business. What we’ll cover: Understanding automation: Learn the key components, benefits, and potential challenges. Understanding AI: Explore its core concepts, capabilities, and limitations. The power of AI and automation: Discover the power of predictive analytics […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
In today's fast-paced world, digitisation is not just a buzzword—it's the driving force behind economic growth, efficiency, and scalability. Our local economy is experiencing a remarkable transformation, fueled by digital advancements that are reshaping industries, creating jobs, and fostering a new era of prosperity. Event Highlights Explore Cutting-Edge Digital Solutions: Discover how local businesses are […]
Join Scotland's Agritourism Monitor Farms Programme for an informative event focused on accessibility and inclusion within the agritourism sector. We are delighted to welcome Moira Henderson, The Rings, to talk about her experience setting up and developing a successful accessible agritourism business. Whether you are just starting out or running an established business, you will benefit […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
Our workshops cover several key areas that can help you develop the skills of your people managers. You'll learn how to: Identify the skills and approaches managers require to perform their roles successfully both now and in the future. Implement fair and progressive work practices through an understanding of key drivers that can develop new […]
This webinar will equip businesses with the knowledge and strategies to effectively leverage crowdfunding for growth and success, We’ll cover: Understanding your funding audience Crowdfunding success stories The impact of a successful campaign The opportunity presented by patronage models Essential elements of a winning crowdfunding campaign Building a crowdfunding culture Crowdfunding myths and realities Strategies […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
Can Online Travel Agents (OTAs) add to your growth and, most importantly, to your profitability? Join our interactive webinar designed to provide visitor attractions, activity providers, and tour companies, with an in depth understanding of working with OTAs. This session will focus on businesses that are looking to start using OTAs for the first time […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
The Business Gateway team will be at Kirriemuir Library to offer expert advice and support for all your business questions. Drop in and speak to us, or use the book now button and a member of the team will be in touch to book an appointment. Whether you’re just starting out or looking to grow business, our […]
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
This Google Digital Garage session introduces learners to cutting-edge AI tools that are already available from Google and others, to show some of the smartest ways digital-age workers can use them to save time at work and on tasks. In this session, you will learn: an introduction to generative AI and how it works how […]
When submitting applications for funding, you need to ensure that the applications are written in such a way that improves your chances of being successful. There are numerous funders out there and each will have their unique way they wish you to apply, however, in this webinar we’ll explore some key steps you can take to improve your chances of a successful application, including: Clarifying your need Demonstrating your needs Understanding your […]
Join Scotland's Agritourism Monitor Farms Programme for an informative event focused on developing successful retail in an agritourism business. Whether you're an established agritourism business or just starting out, this event at Carfrae Farm will help you consider how to run a successful retail enterprise. We will be joined by Retail Experts who will talk us through the key challenges […]
TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. We will cover: […]
This webinar will give you the information needed to build a start up action plan. The plan will enable you to consider which actions are relevant to your plan, start building a set of SMART Goals, give thought to business skills development and provide a clear path for steps to launch your business. You will also learn about […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your site’s […]
Energy, transport, and waste comprise a substantial amount of global greenhouse gas emissions and will usually make up a considerable part of your footprint. Reducing these will be an essential step on your road to net zero. However, measurement and reduction are only one part of the picture. Developing climate action around communicating, influencing your […]
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. During this webinar, you will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives Learn the difference between personal and company profiles and how to optimise them for […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
Looking to create your own brand images using Canva? This interactive workshop will teach you how to create stunning visuals that make your brand stand out on social media. Bring your laptop or MacBook and your brand images for a hands-on experience. We’ll cover everything from the basics to more advanced techniques for creating dynamic, […]
Join VisitScotland's last webinar of the series and discover the world of travel trade. Learn about the landscape of travel distribution, market insights and trends. Explore the opportunities of working with the travel trade and how diversifying routes to market can help you grow business year-round. This free, hour-long webinar takes place on 7 November […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
The fourth edition of International Trade Week (ITW) will take place from Monday 11 to Friday 15 November 2024. Led by the Department for Business and Trade (DBT) and sponsored by Santander UK, in partnership with industry, ITW 2024 will feature 5 action-packed days of events, workshops and webinars – all free for businesses to attend. Whether […]
Our breakfast workshop – delivered by our Scottish Manufacturing Advisory Service (SMAS) – is an opportunity to take a step back and look at an alternative way of working and thinking about your business. As well as providing a short overview of the SMAS, we’ll explore how lean manufacturing can help engage people and create […]
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
This event is aimed at outlining the easiest way to engage with your people to start to make improvements to the way work is done, and how these activities fit within the wider philosophy of lean. This event will use a simulation to demonstrate these tools and techniques in an engaging way. It will take […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]
This webinar will provide you with information, direction and support on a range of topics, including: Planning (before you start, & once you are up and running) The personal benefits of working for yourself How to make sure your idea is viable and sustainable How to research your market and market your business How to identify who your customers are Staffing Funding How […]
This workshop will take place online via Zoom. Joining instructions will be shared with you once you have reserved your space. Ready to accelerate your business growth but unsure where to begin? Look no further than our Ready Steady Grow workshop focused on accelerating business growth. Led by experienced business advisers, this session is designed […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
This year's Association for Scottish Visitor Attractions conference will bring together leading voices and experts from within the visitor attractions and wider tourism sector to share best practices, explore innovative approaches in technology, sustainability, and community engagement. The programme will explore everything from enhancing the visitor experience to the integration of tech and partnership strategies. […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored […]
Have you considered a succession plan for your business? It’s never too early to start thinking about your options. Employee ownership is fast becoming the preferred exit route for business owners. Aimed at business owners who are considering an exit from their company, this session will give attendees the opportunity to hear from industrial machinery […]
This Conference will bring together everyone interested in the development of agritourism in Scotland. It will be a great chance to get together, network and build relationships. The conference is set to welcome: existing agritourism business owners farmers and crofters considering agritourism or just keen to find out more tourism, hospitality and food and drink […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
The Business Gateway team will be at Carnoustie Library to offer expert advice and support for all your business questions. Drop in and speak to us, or use the book now button and a member of the team will be in touch to book an appointment. Whether you’re just starting out or looking to grow business, our […]
Hosted by BBC Scotland journalist Fiona Stalker, this long-awaited event - supported by P&J Live - will bring you together with organisations, businesses and individuals from across the region to focus on how tourism can help the North East to thrive in 2025, and beyond. You will hear from a range of industry experts and […]
Engaging copy can help you say more with less when posting on your social media channels. If you manage a social media channel for your business and you’re looking at ways to sharpen your copy, join this session on writing for social media. Learn ways to develop a written tone of voice and tips for […]
After a five-year pause, the Wild Scotland Autumn Conference is making a grand comeback. This is an opportunity to connect, learn, and be inspired by the best minds in the industry. This conference is more than just a gathering – it's a chance to reignite your passion, gain invaluable insights and forge lasting connections with […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
The programme will feature presentations, case studies, and panel discussions hosted by industry leaders. It will also include an Exhibitor Zone where attendees can meet and greet with experts from the field. Attendees will have the opportunity to have one-to-one sessions with experts. Key topics will include: International and cross border eCommerce – developing new […]
2024 has been another year of growth for cruise ship calls around Scotland's ports, with the season extending well into November. Looking forward, 2025 promises new cruise line calls at Scottish ports, while at an industry level there is growth in both the size of vessels, and in the capacity of the luxury and expedition […]
Are you considering employee ownership as a succession plan for your business? Join us on our deep dive into the process of selling to an Employee Ownership Trust (EOT). Aimed at business owners considering employee ownership as a succession option, this interactive online workshop will cover topics that are fundamental to every employee ownership transition. […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
Join Scotland's Agritourism Monitor Farms Programme for another informative event, this time focused on development and design of space for agritourism. Whether you're an established agritourism business or just starting out, this event hosted by Duffus Estate will help you understand the process when repurposing or designing new space. Our Agritourism Monitor Farmers, the Scott […]
The Business Gateway team will be at Kirriemuir Library to offer expert advice and support for all your business questions. Drop in and speak to us, or use the book now button and a member of the team will be in touch to book an appointment. Whether you’re just starting out or looking to grow business, our […]
Set against the backdrop of Perth’s major assets investments, STC24 highlights the importance of cultural, built, and natural assets in driving economic, social, and environmental progress in Scotland’s towns and places. Join us to discuss, learn about and connect with the resilient and thriving places showcasing at Scotland's Towns Conference 2024: "Investing in Our Assets […]
Do you want to collaborate with film and TV crews? Or maybe you're already involved in the industry and want to expand your reach? Join TayScreen for a free online event on Wednesday, 27th November at 10:00 AM. Discover how your space or service can become sought-after for production and thrive by partnering with production teams. Don’t […]
The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success. We will cover: Getting to know your financials Controlling growth Improving decision making Opportunities Cash is king Controlling change Pricing strategies for maximum profit Measuring profit
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
