This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
An intermediate workshop on mastering Meta Suite. Please bring a laptop or device and ensure you have access to your social media and website accounts. What we’ll cover: Aligning Meta Suite with your website Verifying your domain name Inserting Pixel/Dataset onto your website for advertising tracking purposes Creating events for website tracking Creating Business Manager […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. During this webinar, you will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives Learn the difference between personal and company profiles and how to optimise them for […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Come to the spotlight stage, bringing together both trailblazing entrepreneurs and established leaders for a series of interviews, panels, and debates on the key challenges and opportunities for Scotland’s tourism and hospitality industry. Watch over 250 competitors take part in a range of culinary competition classes on live theatre and at the skills arena, and be […]
At this online webinar series, you will hear about ways in which the carbon footprint of food production can be reduced, by different thematic areas. These webinars will feature keynote speakers providing expertise in their given field and insights from Innovate UK funded projects. There will be an opportunity to network, and pose questions to […]
Thinking of starting a business? Or looking for a different approach to your existing business or community venture? If you're looking for an inclusive, democratic approach to your business, then a co-op could be a perfect fit. Completely free to attend, this online workshop explores how your business could thrive as a co-operative. It's brought […]
This webinar will provide you with information, direction and support on a range of topics, including: Planning (before you start, & once you are up and running) The personal benefits of working for yourself How to make sure your idea is viable and sustainable How to research your market and market your business How to identify who your customers are Staffing Funding How […]
Join us in Montrose, Angus for our third annual gathering with a packed two days of inspirational learning exchanges, enlightening case studies, a feast of Angus supper and a strong focus on doing things differently. We’ll be sharing what’s emerging from over 40 Press Pause community led tourism workshops across Scotland and what clearly needs […]
Hosted by the UK Government's Department for Business and Trade with Insider, this free in-person and online event will demystify the challenges and highlight the benefits of selling products and services internationally. Whatever your level of exporting experience, this event will offer advice and support to help your business expand overseas. From world-class capability in […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
One of the most daunting challenges a business can face is the process of hiring employees, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and look after your team. We'll […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
