Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
The Business Gateway team will be at Brechin Library to offer expert advice and support for all your business questions. Drop in and speak to us, or use the book now button and a member of the team will be in touch to book an appointment. Whether you’re just starting out or looking to grow […]
Immigration law and practice are constantly changing, and 2025 is going to be no exception. Keeping on top of changes to the law, Home Office guidance and immigration processes and procedures is vital for UK employers with an international workforce. In addition to keeping pace with immigration compliance, employers also have to stay up to […]
TikTok and Instagram Reels aren’t just for dance trends and lip-synching videos, they can also be a fantastic opportunity to engage with your customers and increase the reach of your business online. Learn how to create bitesize video content for more effective business communication on two of the most popular social platforms. We will cover: […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Come join us at Malmaison Dundee on Wednesday 30 April for an exciting event where you'll learn how to pitch your ideas effectively, post engaging content, persuade your audience, and connect with people in the business world. Whether you're a seasoned entrepreneur or just starting out, this event is packed with valuable insights and practical […]
The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success. We will cover: Getting to know your financials Controlling growth Improving decision making Opportunities Cash is king Controlling change Pricing strategies for maximum profit Measuring profit
This webinar explores how AI can enhance your Shopify store by automating tasks, personalising customer experiences, and optimizing sales strategies. Delegates will gain practical insights into AI-powered tools and apps that can help improve product recommendations, streamline customer service, and increase conversions. Learning Outcomes: By the end of this session, delegates will: Understand how AI […]
Join Scotland's Agritourism Monitor Farms Programme on Thursday the 1st of May at Cairns Farm Estate in West Lothian for a full-day session focused on setting the right prices for your products and services in your agritourism business. Led by Caroline Millar, Lead Facilitator of Scotland's Agritourism Monitor Farm Programme and owner of The Hideaway […]
Gilson Gray’s panel of experts will be discussing the key outcomes from the UK’s October Budget and reflect on the challenges, and the long-term implications. With the Budget now six months behind us, this event will provide an opportunity to assess its impact across businesses, property, personal and financial planning, and the economy. Taking place […]
Join us for the inaugural Scottish Country Sports Tourism Conference, a landmark event dedicated to celebrating, supporting, and growing Scotland’s country sports tourism sector. Hosted in the historic Blair Castle, Perthshire, this event is an unmissable opportunity for estate owners, sporting providers, and tourism professionals to come together, share insights, and collaborate on the future […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
With financial pressures continuing to rise in 2025, many charities are asking: Should we join forces and merge with other charities to deliver our purpose – or even to survive? To help you consider the potential benefits, challenges and alternatives to mergers, Lindsays is hosting a webinar titled: Is your charity thinking of merging? Join […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. During this webinar, you will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives Learn the difference between personal and company profiles and how to optimise them for […]
The hotel market has performed well across most parts of Scotland, particularly in the capital, Edinburgh, as well as Glasgow and Inverness. And the increasing number of international investors now attracted to its robust performance is driving an exuberant transactions market, which is set to grow further this year. While the outlook of having a […]
Do you find yourself waiting for the right time to get started? Maybe you are stuck endlessly reworking and second-guessing yourself? Whether you’re launching a business, growing an idea, or simply trying to move forward, procrastination and perfectionism can quietly sabotage your progress and confidence. In this empowering and practical session, we’ll explore: Why we […]
This webinar will provide you with information, direction and support on a range of topics, including: Planning (before you start, & once you are up and running) The personal benefits of working for yourself How to make sure your idea is viable and sustainable How to research your market and market your business How to identify who your customers are Staffing Funding How […]
Discover how an online booking system can transform your operations from streamlining processes to maximising bookings – make sure it’s one of the most important tools in your marketing arsenal. This webinar is aimed at tourism experiences (tours, visitor attractions and activity providers) only.
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
This meeting is part of a series of events hosted during Scottish Agritourism month and in the lead-up to Scottish Agritourism turning five years old on June 1st 2025. Everyone with an interest in agritourism is welcome to attend. We’ll be shining a light on the development of agritourism both in the local area and […]
Did you know? Two-thirds of UK employees feel disconnected at work and almost a quarter of workers (23%) agreed that feeling lonely at work has affected their mental health*, impacting engagement, wellbeing and retention. Join us for this insightful webinar during Mental Health Awareness Week. Aimed at HR professionals, people managers and wellbeing champions, you’ll […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]
This online session will focus on the accessibility and real-world relevance of generative and agentic Artificial Intelligence (AI). It will highlight concrete use cases, emerging patterns of adoption, and strategic questions SMEs should be asking now to prepare for what comes next. Dr Marcel Lukas, Vice Dean Executive Education and Senior Lecturer in Banking and […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
Whether you’re thinking about going for your first tender or have already been through the process but would like to enhance your tendering skills this session is for you. We’ll be joined by experts in the field of tendering to talk you through the process, common pitfalls, what to look out for and how to […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
This meeting is part of a series of events hosted during Scottish Agritourism month and in the lead-up to Scottish Agritourism turning five years old on June 1st 2025. Everyone with an interest in agritourism is welcome to attend. We’ll be shining a light on the development of agritourism both in the local area and […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
One of the most daunting challenges a business can face is the process of hiring employees, interviewing, payroll, pensions, contracts, remote working and more, it is a minefield for the business owner. This webinar will allow you to have the key information in your possession to take on staff and look after your team. We'll […]
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]
Self-sabotage can show up as procrastination, perfectionism, isolation, avoidance, and shying away from opportunities that could bring success or change. In this eye-opening session, we’ll explore: What self-sabotage really is (and why we all do it) How fear and limiting beliefs fuel these patterns Practical ways to shift your mindset and behaviours Steps to stop […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
This meeting is part of a series of events hosted during Scottish Agritourism month and in the lead-up to Scottish Agritourism turning five years old on June 1st 2025. Everyone with an interest in agritourism is welcome to attend. We’ll be shining a light on the development of agritourism both in the local area and […]
Discover how an online travel agent (OTA) can increase bookings and profitability without detracting from direct bookings. Get practical tips on how to create an OTA listing and how to manage your relationship with an OTA. For tourism experiences (tours, visitor attractions and activity providers) that want to use OTAs for the first time.
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
Interested in reducing production costs by improving productivity and performance in your business? Join the University of Dundee, School of Business, and Scottish Enterprises Scottish Manufacturing Advisory Service as we explore how lean techniques can help you identify and remove nonvalue activities to transform your business. Lean is one of the most cited methodologies in modern […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
Running a small business can be incredibly rewarding—but also isolating, overwhelming, and mentally taxing. In this panel webinar, we explore how community support can be a game-changer for the mental health of business owners across Scotland. Joining Business Gateway National Unit Chief Officer, Hugh Lightbody, for an honest and inspiring conversation are Kevin Matthews, Founder […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
In this informative webinar delivered by VisitScotland, you'll learn about working with Online Travel Agents (OTAs), with a focus on how to distribute your farm experiences through these platforms. The session will explore the visitor journey and the growing value of the experience economy - where travellers are seeking memorable, meaningful activities. You'll hear about […]
This meeting is part of a series of events hosted during Scottish Agritourism month and in the lead-up to Scottish Agritourism turning five years old on June 1st 2025. Everyone with an interest in agritourism is welcome to attend. We’ll be shining a light on the development of agritourism both in the local area and […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored in […]
By the mid 2030s, the Forth and Tay region will be home to a dramatic expansion of offshore wind development, manufacture, installation, and operation, from the existing one operational wind farm up to potentially another nine wind farms which could equate to 18GW or 36% of the UK’s planned offshore wind fleet. The Universities of […]
This short information session by Scottish Civic Trust is for for venues, organisations, and individuals who are interested in taking part in this year's Doors Open Days. The session will cover the steps to register and apply, tips about the types of events that can be held, what marketing materials are available, an overview of […]
