This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
This powerful session is designed to show you how to develop self-compassion in a way that will help you grow personally, and professionally. We’ll explore: What self-compassion really is The hidden cost of your inner critic Why being kind to yourself helps you achieve more, not less Simple practices to build a healthier relationship with […]
AI is no longer just on the horizon. It's already here, reshaping how we work, create, and communicate. Since its launch in 2022, ChatGPT has revolutionised industries from education to marketing, customer service to software development – and it's just getting started. But here's the big question: are you using it to its full potential? […]
Search behaviour is evolving - people now speak naturally to voice assistants and AI tools, not just type into Google. This workshop shows you how to show up wherever your customers are searching: Google, Bing, AI platforms, social media, and voice search. We’ll start with the basics, then guide you through a clear, practical process […]
Join Scotland's Agritourism Monitor Farms Programme for a talk on how to achieve increased profitability in an agritourism enterprise from Colin McNally, Finance Expert. We will hear how using data to inform decision making has helped Monitor Farmer, David McMiken, make positive changes to the Ernespie Agritourism business including introducing a new enterprise. We will […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success. We will cover: Getting to know your financials Controlling growth Improving decision making Opportunities Cash is king Controlling change Pricing strategies for maximum profit Measuring profit
Explore the great potential from the European market. Discover the main inspirations for them booking a holiday to Scotland and how understanding their booking preferences and activities while in Scotland can provide you with a competitive advantage. Learn how to leverage these insights to refine your marketing strategies.
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
Join one of the creators of the Soil Health Data Cube, OpenGeoHub Foundation, for this webinar in the AI 4 Soil Health project's series, exploring how AI, open data and new research is transforming soil health monitoring and management across Europe. This webinar will showcase how open, high-resolution geospatial data is unlocking new ways to […]
Join Scotland's Agritourism Monitor Farms Programme to to welcome Diane Knight, Client Services Director, from Green Tourism, a world-leading sustainability certification for the travel, tourism, and hospitality industries. Green Tourism helps businesses embed responsible and environmentally friendly practices that not only reduce impact but also enhance visitor appeal. In this session, Diane will share how […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
This is the second in a series of four virtual roadshows, designed to take the findings of Agroecology-TRANSECT and disseminate broadly what they mean in practice. Agroecology-TRANSECT is a Horizon Europe project exploring how nature-friendly farming is evolving across 11 countries in Europe and beyond, and how these practices can accelerate positive change for people, […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your site’s […]
What’s it about? This challenge offers 100% grant funding up to £30,000 for Scottish-based companies developing innovative solutions using satellite data. The goal? To explore and prove the feasibility of space-data-driven services that can benefit Danish customers — especially in the Financial Services sector. Who should attend? Scottish tech companies with expertise in space data, […]
Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships. Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored […]
Kinclune Estate has recently opened its new wedding venue - hear from Aylwin Pillai as she shares insights from the journey so far, lessons learned along the way, and plans for the future.
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
Your thoughts shape your actions and your outcomes. But many of us are running on old mental patterns that fuel self-doubt, fear, and hesitation. The good news is you can change this using new information from modern neuroscience and psychological research. This science-backed session will show you: How your brain works (and how it holds […]
When submitting applications for funding, you need to ensure that the applications are written in such a way that improves your chances of being successful. There are numerous funders out there and each will have their unique way they wish you to apply, however, in this webinar we’ll explore some key steps you can take to improve your chances of a successful application, including: Clarifying your need Demonstrating your needs Understanding your […]
Do you want to connect with Travel Trade opportunities and need some support ensuring the information you provide is as effective as possible? In this webinar of the Agritourism Monitor Farm programme, you will be guided by the experts to create a practical sales tool to help you connect with the travel trade. Cassie McEwan […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Part of the “Envisioning the future of soil health monitoring” series for AI4SoilHealth, hosted by Soil Association. Why does soil health monitoring matter? What are some of the latest tools scientists are developing to make it easier? And what ambitions do policy makers have for monitoring frameworks of the future? Sign up to this free […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]
How do tariffs affect world trade and how can you best manage them? In the Lunch and Learn, Mike Wilson looks at the recent turbulence in world trade brought about by Trump tariffs, their implications and how businesses can best manage their impact. Key takeaways from this session: Understand what tariffs are and what's happened recently See […]
In this business.connected workshop in partnership with Vodafone Business, we’re excited to bring you a practical and empowering session designed to help you get your business off to a strong digital start. Whether your entrepreneurship is just beginning or you're looking to strengthen your online presence, this workshop will guide you through the essential digital […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
As we’ve reached the midpoint of 2025, the business landscape for SMEs is evolving faster than ever. From shifting consumer behaviours to rapid tech innovation and regulatory changes, staying ahead requires insight, agility, and smart strategy. Join Hugh Lightbody for a dynamic panel webinar where our panellists unpack the key trends shaping the SME landscape […]
In this Lunch and Learn, Emma Goode, founder of 24 fingers, shares how to get maximum value from the content you already have without reinventing the wheel. She explains how one blog, video or post can be turned into multiple pieces of content that keep your marketing working harder, for longer. Emma will break down practical, simple […]
Ever find yourself fumbling when someone asks: “So, what do you do?” Or giving a vague answer like: “I work in marketing” or “I’m a coach” and instantly regretting it? In this Lunch and Learn, Lauren Mucklow, strategic growth consultant, business coach and founder of What She Said, helps service-based business owners stop underselling their expertise […]
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
Join us to explore how data is transforming environmental sustainability in the hospitality and tourism sector. The panel will examine how data is being used to monitor and improve material and water use, reduce waste, meet emissions goals and mitigate biodiversity impact. As sustainability reporting requirements grow more complex, we will also hear how data […]
Are you overwhelmed by all the marketing options out there – social media, email campaigns, events, sponsorships, SEO, ads? Are you unsure where to invest your time and budget? In this 30-minute webinar, Lissa McPhillips cuts through the noise and helps you identify which marketing activities are right for your business, based on your goals, audience and resources. You’ll […]
