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3 events,
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This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
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This isn't a "new year, new you" type of training – you're already awesome. But in this session led by Rhea Freeman, we'll delve into how to make your 2026 goals a reality by creating a simple step-by-step blueprint you can use to get to where you want to be. We'll look at how to […]
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New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […] |
4 events,
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Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
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This Lunch and Learn uncovers the top money mistakes founders make – and why they happen. Spoiler: it's usually because you don't have the time to keep up with everything. Karen McFadden will also show you how Money Insights (and our new matchmaker, MiMi) helps you find, save and understand money as you grow, without […]
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Join Rhea Freeman for a free webinar to get 2026 off to a great start. "Make 2026 work for you – the goal system you need" has been created to not set goals you FEEL you should want, but to look at what you really WANT to do, and then help you get there! Here's […] |
2 events,
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At the end of this session, you will be able to: Implement basic bookkeeping skills across your business Create a profit and loss account Understand what expenses can and cannot be claimed Use financial management to increase revenues and profits Understand capital and revenue costs and how they are treated You will also receive a […]
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In this fast-paced, practical webinar, Angela Venoya will tell you how to create a customer persona that improves your marketing without you wasting hours on guesswork or unnecessary details. Using a simple framework, you'll uncover what truly motivates your audience, what holds them back and what triggers them to take action. By the end, you'll […] |
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1 event,
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Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […] |
3 events,
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Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
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Strategic planning is essential for overcoming stagnation and achieving business success. But where do you find time amid daily tasks? And why does it matter? This webinar, led by experienced researcher and entrepreneur Tammy Whalen Blake, will challenge your perspective on growth. Tammy has a proven record of assisting hundreds of businesses in their transition […]
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Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […] |
3 events,
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You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
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Funding your business can feel like a maze. With so many options available, how do you know which route to take? In this session, funding specialist Rachel Hayward will demystify the funding landscape for start-ups and small businesses. You'll learn the difference between grants and loans, where to find them and how to position your […]
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When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […] |
7 events,
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Three key note speakers will share how Christmas 2025 went and how they are already planning for 2026. Christmas is one of the key opportunities for farm retailers and agritourism enterprises. Many of us are not well enough organised to benefit from this key event. This meeting will focus on how Christmas went in 2025, […]
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This webinar is designed to outline the key accounting and statutory reporting requirements for a limited company and explain the main differences between operating as a sole trader versus a limited company. We’ll cover: Advantanges and disadvantages of setting up as a limited company Company set-up Accounting requirements Record keeping and employing staff Paying directors […]
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From next year, we’ll be introducing a new tiered membership system. We know change often brings questions, and with more than 600 members, we want to make sure everyone has the chance to hear directly from us and get clarity about what’s new. To help with this, we’ll be running a series of small information […] |
3 events,
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This webinar focuses on the main areas of spend that many businesses might incur, and provides a detailed and HMRC backed overview of what can and should be claimed. This webinar will cover: What constitutes a business expense The HMRC rules around business expenses What you can claim and more importantly what you cannot when […]
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In this session, accounting expert Michael Austin will show you how to build and run a simple cash flow model using a spreadsheet and good bookkeeping. Topics covered in this session: How to build a simple cash flow model without using apps How to keep it updated with correct historical information and forecast the near […]
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Are you interested in hearing how other businesses have approached difficult challenges? In particular how to make solutions work for the environment and the bottom line? Join us and Conall and Jack to talk about innovative solutions for packaging, the supply chain, raw materials and waste management in the Blair Atholl Brewery. They will tell […] |
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1 event,
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Securing funding can be a game-changer — but writing a strong application takes more than just filling out forms. This webinar will offer tools and insights to help improve your chances of a successful application, including: Clarifying and communicating your funding need Building a persuasive business case with clear objectives and costings Understanding your funder’s […] |
3 events,
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In 2025, there were significant changes to UK immigration law which impacted international citizens living and working in Scotland. Further change is expected in 2026, with the UK Government expected to make further changes to work visa routes and the path to settlement and citizenship. Join our specialist immigration team to find out what these […]
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Learn how to create food and drink products that keep customers coming back for more, not just because of your branding, but because they genuinely crave your products. In this session, Manon Galizzi will show you practical, founder-friendly ways to find your product's "secret sauce" and test what actually makes people want to buy again […]
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Today's customers trust people more than brands and what they see online shapes every buying decision. Whether it's a review, testimonial or a social post, authentic customer feedback has become one of the most powerful marketing tools for small businesses. Join this free Tech Hub webinar to explore how to use social proof to attract […] |
2 events,
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Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]
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Curious about what life in different areas of law really looks like? Join us for The Unpacked Series: Litigation, our interactive webinar programme designed to unpack what it’s like to work in various areas of legal practice. In this session, Fiona Stewart (Head of Talent Acquisition), will be joined by Litigation colleagues Iain Buchan (Associate), […] |
4 events,
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New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
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Have you considered a succession plan for your business? Have you considered selling your business to an employee ownership trust? It’s never too early to start thinking about your options. Employee ownership is fast becoming the preferred exit route for business owners. Attend this free online workshop to learn how employee ownership offers a tax […]
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This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your site’s […] |
1 event,
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Customers buy from businesses that they know, like and trust. Email marketing is powerful and affordable tool in your digital marketing toolkit to build these relationships.Most businesses send monthly newsletters to stay in touch with their audience, but your results will improve with a structured plan and the best practices that will be explored in […] |
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2 events,
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No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. During this webinar, you will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives Learn the difference between personal and company profiles and how to optimise them for […]
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This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […] |
1 event,
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This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […] |
5 events,
As we enter a crucial year for developing offshore wind in Scotland, Scottish Renewables’ Offshore Wind Conference 2026 will explore what is needed to ensure the right conditions are in place to maximise the delivery of Scotland’s extensive pipeline of offshore wind projects. The two-day event in Glasgow, on January 28 and 29, will examine […]
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Join one of the free Rural AI Roadshow Conferences running across Scotland in January 2026, hosted by Scottish Enterprise, Highlands and Islands Enterprise, South of Scotland Enterprise, The Scottish AI Alliance and The Data Lab. AI isn’t just for tech giants. It’s already helping rural businesses improve customer service, manage stock, reduce waste, and even […]
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At the end of this session, you will be able to: Implement basic bookkeeping skills across your business Create a profit and loss account Understand what expenses can and cannot be claimed Use financial management to increase revenues and profits Understand capital and revenue costs and how they are treated You will also receive a […]
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By offering complementary products or services, you give customers the chance to purchase a more complete solution from you. This not only increases sales revenue but also improves customer satisfaction and convenience. The goal is to build on what you already do well—whether you’re a service provider, producer, or retailer. In this Learning Session, led […] |
8 events,
Join this webinar to learn how AI can enhance your Shopify store. Get practical insights into AI-powered tools that can help improve product recommendations, streamline customer service, and increase conversions.
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Trumpted as the biggest change in employment law in a generation, and with almost daily changes to the Employment Rights Bill being reported, keeping track of what is happening and when is a bit of a minefield. This webinar will bring you right up to date on what is happening, and more importantly what you […]
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Are you a Scottish tourism business interested in exploring different routes to market, how to create bookable experiences, boost off-season yield, and connect with the travel trade? This introductory Teams webinar is for you. Suitable for tourism business of all sizes.
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Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […] |
1 event,
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Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […] |
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