Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
Have you ever set intentions, but found it difficult to stay connected to them once life becomes busy, stressful or uncertain? In this Lunch and Learn, Dr Dimple Devadas takes you through a gentle, psychology-informed exploration of how wellbeing and awareness can support clearer thinking and better decisions. Mental clarity is closely linked to physical […]
This webinar is designed to outline the key accounting and statutory reporting requirements for a limited company and explain the main differences between operating as a sole trader versus a limited company. We’ll cover: Advantanges and disadvantages of setting up as a limited company Company set-up Accounting requirements Record keeping and employing staff Paying directors […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
Franchising can be an attractive way to run a business with the backing of a proven brand, but it's not the right fit for everyone. Before committing, it's essential to understand how the model works and what's expected of you. Join LegalVision's free webinar, Is Franchising Right for You? What You Need to Know, with […]
Franchising is one of the fastest ways to scale in the UK. Join our free webinar and discover how to turn your successful business into a franchise model that works. Learn from Julie Clabby, who built The Busylizzy Club from a single location in 2011 into an award-winning UK franchise network with over 50 locations. […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
The biggest learning curve in tendering is understanding the time, energy, and resources that go into creating a winning bid. The more planning you do before writing your bid, the easier you'll find it when you begin your response. This training will walk you through the steps of how to plan and manage your bid. […]
This webinar will explore how responsible tourism development can meet the demand for meaningful and authentic experiences, while benefitting local communities. You will also discover how trade-ready Scottish tourism businesses that are creating positive impact for visitors can gain visibility on the Tourism Cares Meaningful Travel Map.
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
Most business owners start the year with the right intentions – then life, work and procrastination get in the way. In this session, Mark Elliott will help you reset your direction before Q2, build the right environment for your goals, choose goals that truly matter to you and create the kind of clear, realistic plan […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
SBCC members are invited to this 'Designing Out Waste' workshop, run by Zero Waste Scotland in partnership with the Supply Chain Sustainability School. It includes the opportunity for detailed discussions and interaction around producing practical solutions to reduce waste. The aim is to tackle waste at the earliest project stage and prevent unnecessary waste being […]
Manufacturing businesses operate in complex legal and commercial environments, making clear contracts essential. Poorly drafted agreements or gaps in insurance can lead to disputes, delays and costly risk. Join LegalVision's free webinar, Key Contracts Every Manufacturing Business Needs (and How to Get Them Right), with Rob Nay (co-head of legal). Key takeaways from this session: […]
Global trends can often disrupt markets and destroy business models. But they can also quickly open up new opportunities for adaptive countries and companies. This webinar series focuses on how businesses can anticipate future change and take action to grasp new opportunities and become more resilient in the face of business risks. This session will […]
As organisations increasingly adopt AI-driven tools and technologies, strong data governance has never been more critical. In this webinar, John Hauxwell explains the role that governance plays in the AI age – and why it's crucial if you're going to use AI responsibly and effectively. John will talk about data quality, the importance of understanding […]
In this session, we'll break down what sustainability requirements are starting to show up more regularly in tenders and bids – especially those linked to government procurement – and how your small business can get ahead of them. We'll cover what's legally required today, what's likely to come next and what practical steps small businesses […]
Do you know how to complete the Single Procurement Document? The Single Procurement Document (SPD) is a set of questions, that cannot be altered, which helps buyers identify if your business is suitably qualified to carry out the contract you are bidding for. Most buyers use the SPD for the tendering process, as it ensures […]
