In this business.connected workshop in partnership with Vodafone Business, we'll walk you through the essential digital marketing strategies every small business needs to grow online, connect with customers and stay secure. Whether you're just starting out or looking to sharpen your current approach, this session is packed with practical guidance and affordable tools to help […]
This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your site’s […]
Are you a local independent retailer in Angus and feeling a bit uncertain about what the future holds? You’re not alone, this session is here to help! Across Angus, we’re lucky to have a large number of fantastic independent businesses that bring life, character, and community spirit to our high streets. But with rising costs […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
Discover how travel distribution can help you reach more potential visitors and grow your business. This session will introduce the key travel distribution partners from tour operators to online travel agents. Perfect for those new to travel distribution, this webinar offers a clear and simple introduction.
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]
Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]
You’re regularly emailing your subscribers – they’re opening, clicking, maybe even replying, but they’re not buying (yet). This free 30-minute webinar is for small business owners who want to turn engagement into sales. Join Minal Patel and Leisa Pickles to learn how to follow up using social media, networking and phone calls. Key takeaways from […]
When submitting applications for funding, you need to ensure that the applications are written in such a way that improves your chances of being successful. There are numerous funders out there and each will have their unique way they wish you to apply, however, in this webinar we’ll explore some key steps you can take to improve your chances of a successful application, including: Clarifying your need Demonstrating your needs Understanding your […]
SMEs are facing increasing pressure from customers, supply chains and regulators to understand, measure and report their social and environmental impact. Where do you start and how can technology help? Join Denise Taylor from Wylde Connections for an engaging one-hour webinar, where she will explore practical ways that small and medium-sized businesses can leverage digital […]
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
Open to all Scottish tourism business. Join us for an insightful session designed to help you maximise your impact in the inclusive tourism market. We’ll explore: Current market insights from Sarah Muir, Product Manager (Abbey UK), a travel intermediary working directly with clients seeking inclusive holiday experiences. Learn what information these customers need to confidently […]
This webinar is for those who are entering business for the first time or require an understanding of what is involved in financially managing a business, including basic bookkeeping, and creating a profit and loss account. You will also get an understanding of what expenses the business can claim and then how to fund your […]
Get advice on how to pitch your business to a travel distribution partner and create a handy product sheet. Learn how to focus on your key selling points, tailor your message to different audiences, and create variety in your delivery. Ideal for those looking to start building relationships with travel distribution partners and attend trade […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
