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ASSC Regional Gathering: “Green is the New Gold”

Albert Halls Dumbarton Road, Stirling

Are you a self-catering operator, industry professional, or associated business in Scotland’s tourism sector? Don’t miss this essential afternoon of networking, knowledge-sharing, and sector-focused exhibitors – tailored specifically for Scotland’s self-catering community. Hosted by Fiona Campbell MBE, Chief Executive of the Association of Scotland’s Self-Caterers (ASSC), the Gathering will bring together operators, partners, and policy […]

How to create engaging content

Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]

Work Lean, Grow Fast. Automation for the New Era of Food & Drink

ONE SeedPod Walton Road, Bucksburn

The Scottish Manufacturing Advisory Service (SMAS) is committed to helping food and drink businesses boost productivity through Lean techniques and smart capital investment. In partnership with Opportunity North East, Aberdeenshire Council, and Scottish Enterprise, this event brings together practical insights and live demonstrations. As well as this, attendees will receive a tour of ONE Seedpod, […]

How to write funding applications

Securing funding can be a game-changer — but writing a strong application takes more than just filling out forms. This webinar will offer tools and insights to help improve your chances of a successful application, including: Clarifying and communicating your funding need Building a persuasive business case with clear objectives and costings Understanding your funder’s […]

THRIVE+ : Food & Drink Manufacturing for SMEs

Session 1: Tuesday 4 November Session 2: Tuesday 11 November This event is part of a series of THRIVE+ skills development events delivered by experienced industry trainers. This 2-session training package will cover the following key topics: SELF-MANUFACTURING Areas to think about when setting up food and drink manufacturing Environmental Health Officer (EHOs) will provide […]

£99

Google Analytics – Understand how your website performs

Google Analytics is a powerful tool that helps you understand how your website is performing. It helps answer lots of questions, including: Which marketing channels drive traffic to your site? What pages are users looking at the most? What impact does mobile have on your potential customers? During this webinar, we’ll help you understand how […]

Bookkeeping essentials

At the end of this session, you will be able to: Implement basic bookkeeping skills across your business Create a profit and loss account Understand what expenses can and cannot be claimed Use financial management to increase revenues and profits Understand capital and revenue costs and how they are treated You will also receive a […]

An introduction to Artificial Intelligence (AI) for small businesses

You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]

How to deliver low-cost, high impact marketing

When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]

Reaching the Right People: Understanding your Target Market

Westerton Farmers Laurencekirk

The meeting will take place at Westerton Farm with Monitor Farmers, Fiona Smith and Ross Adamson. The focus will be on understanding markets and how to reach them along with hearing about progress on the development of a cookery school/demonstration concept at Westerton.

THRIVE+ : Crafting Your Compelling Pitch

This event is part of a series of THRIVE+ skills development events delivered by experienced industry trainers. This session is focused on creating a creating a compelling pitch specifically for the food and drink industry. To create a concise, impactful story about your product that will attract investors, buyers, and customers. This package is aimed […]

£99

Expanding Your Market: Progressing from Direct Sales into Retail or Wholesale

GrowBiz Enterprise Facilitator Daniel Muir will guide you through the key steps, considerations, and benefits of expanding your sales channels. Daniel has a background in supply chain management and understands the challenges small businesses face when trying to scale. He’ll share practical insights to help you figure out the best way to grow—whether that’s expanding into […]

An introduction to business strategy

This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]

How to build your brand

This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]

How to start a business: The basics

Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]

Social media essentials: Instagram

Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]

Social media essentials: Facebook

Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]

Future proofing your business

A combination of game-changing trends are driving transformative change in Scotland and the rest of the world. Geopolitical tensions, emerging technologies and a global skills squeeze, for example, mean that today’s world is often uncertain and volatile. This first in a series of free webinars, hosted by Scottish Enterprise, will explore the background and research […]

An introduction to business websites

This webinar will take you through all the steps required to design, build and host a business website. You will learn about: The need to determine website objectives The importance of knowing who your audience is and measuring results Setting clear calls to action and creating engaging content Creating your brand’s visual identity online, your site’s […]

How to build a digital marketing plan

This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]