Many entrepreneurs start with a product idea, but successful businesses start with a strong business model. In this interactive masterclass, we will use the Business Model Canvas to explore the key questions every founder must answer: * Who is your customer? * What problem are you solving? * How will you reach your market? * […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
Securing funding can be a game-changer — but writing a strong application takes more than just filling out forms. This webinar will offer tools and insights to help improve your chances of a successful application, including: Clarifying and communicating your funding need Building a persuasive business case with clear objectives and costings Understanding your funder’s […]
In Scotland, public sector procurement is governed by rules set out by the Scottish Government. Therefore, there is certain information, policies, and processes which must be in place before your business can begin to bid for public sector contracts. This webinar aims to help Scottish SMEs and social enterprises become tender ready. One of our […]
In this Masterclass, we'll explore grants for small businesses! We'll cover government schemes, sector-specific grants, and application best practices. You'll leave this session clearer on the grant process and confident to start applying for grants that might be right for you! This is an interactive session, so please come along with questions.
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
No longer just an online CV, LinkedIn can be an incredibly powerful - and profitable - business tool. During this webinar, you will: Learn how to create a LinkedIn strategy to boost your business reputation via marketing and brand promotion initiatives Learn the difference between personal and company profiles and how to optimise them for […]
This webinar focuses on the main areas of spend that many businesses might incur, and provides a detailed and HMRC backed overview of what can and should be claimed. This webinar will cover: What constitutes a business expense The HMRC rules around business expenses What you can claim and more importantly what you cannot when […]
In this interactive session, we'll be joined by Daniel Hembling, business mentor and AI whizz! Daniel will be sharing his tips and tricks for using AI in your B2B sales strategy to actually get results. After a short presentation, we'll open the floor to an interactive Q&A, where you'll have the chance to get your […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
P4H Scotland – the Procurement Event for Health 2026 ‒ connects buyers and suppliers from across Scotland’s healthcare procurement community – worth more than £3.6bn annually. P4H Scotland is a unique event that enables all stakeholders to learn about the latest developments shaping the future of Scotland’s healthcare procurement – featuring skills development, networking, collaboration […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
Rural businesses rely on accountants, insurance brokers and other professional services to deal with all kinds of compliance issues. But immigration compliance often slips through the cracks. With civil penalties now starting at £45,000 and enforcement action at an all-time high, it is essential that rural businesses do not get caught out. Join Jacqueline Moore, […]
At the end of this session, you will be able to: Implement basic bookkeeping skills across your business Create a profit and loss account Understand what expenses can and cannot be claimed Use financial management to increase revenues and profits Understand capital and revenue costs and how they are treated You will also receive a […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
