The course covers financial analysis, strategic decision-making, resource allocation, and the role of innovation and scalability in leveraging profit for long-term success. We will cover: Getting to know your financials Controlling growth Improving decision making Opportunities Cash is king Controlling change Pricing strategies for maximum profit Measuring profit
This webinar will provide you with the knowledge and understanding you need to create a blog that promotes your business. We will cover: What a 'blog' is, how to set one up and what it takes to make them work Other small and medium sized businesses who already blog successfully and what you can learn […]
For SCOTO’s fourth annual Gathering, we’re excited to be heading to a city location for the very first time! This year, the SCOTO Gathering will take place at the Glasgow Royal Concert Hall, just a short walk from Queen Street Station. An inspiring programme is coming together, and we can’t wait to welcome both familiar […]
Join Loretta Maxfield and Morgan O’Neill for an expert-led session to explore the topic of Data Protection Impact Assessments and to understand your organisations obligations to complete DPIA’s under Article 35 of UK GDPR. The webinar will provide an overview of what a DPIA is and when is it required, how to complete a DPIA […]
Frameworks and Dynamic Purchasing Systems (DPS) are fast becoming a popular way for buyers to manage common purchases. Frameworks and DPS’s can also be a lucrative source of business for suppliers but it is vital you understand the agreement before getting on a Framework. At this training, you will get an understanding of what a […]
When budgets are tight, it can be difficult to find the funds for marketing. This webinar will offer marketing tips and advice that you can then use across your business - without bursting the bank. We will look at: How marketing extends way beyond what most businesses consider it to be and how it provides […]
This webinar will guide you through the steps needed to create an effective digital marketing strategy, ensuring you focus on the right tactics to meet your business objectives and goals. We will cover: The importance of planning your digital marketing activities Building your plan around a simple framework Conducting a situational analysis (and understanding customers […]
Practical, nature-friendly approaches to livestock parasite control that protect both animal health and wildlife. Animal Health and Welfare Plans (or Livestock Management Plans if you are organic) are now a Whole Farm Plan requirement, but what does a whole-farm approach to animal health look like in practice? This webinar, jointly hosted by Soil Association Scotland […]
At the end of this session, you will be able to: Implement basic bookkeeping skills across your business Create a profit and loss account Understand what expenses can and cannot be claimed Use financial management to increase revenues and profits Understand capital and revenue costs and how they are treated You will also receive a […]
Canva is an all-in-one online design tool that makes it simple to create graphics, edit photos/videos and write content. In this webinar, you’ll learn how to navigate Canva with confidence, starting with a broad overview of what you can create and do with Canva including a live demonstration of the Canva Editor. We’ll then explore […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
The 2026 National Events Conference will take place on Monday 9 March at the Technology & Innovation Centre in Glasgow’s city centre. Scotland's National Events Conference is the flagship industry conference for the events sector in Scotland. It is produced for all those working to create, deliver, and support Scotland’s cultural and sporting events, and […]
Businesses who plan their content in advance, aligning their channels with actual business objectives, customer themes and national events, and then schedule it to ensure it reaches the target market at the right time, on the right platform - hugely increase the chances of achieving impact. In this webinar, you will learn how to: Plan […]
Video captures people's attention online and is important for getting your message across, while engaging with your target audience. Learn how to: Choose what type of video to create to suit your business objectives Plan, shoot, edit, and upload video without special kit or expertise Get to know the various digital platforms that can be […]
The flagship event of Scottish Tourism Month returns for 2026. As always, the event will bring together leading voices and experts from a broad range of sectors for a day packed with speaker presentations, panel sessions and plenty of opportunities to network with all those connected to the industry. Whether you’re a business owner or […]
Join us to look at how Google and other search engines decide the order in which they list their search results. We will show you how to maximise your chances of appearing towards the top of the search rankings, ensuring you understand what key words and phrases your potential customers are using when searching online, […]
Producing quality content is an excellent way of helping your customers develop a meaningful relationship with your brand, services and products. In this webinar we will show you how to source and develop a variety of content for your website and social channels. This session is ideal for businesses that already have a business website […]
Getting the highest possible score in your bid is essential to winning a contract, but it can be difficult to know exactly what the buyer is looking for. Every supplier putting in a bid will tell the buyer they can do what it wants them to do. To improve your bid score and win bids, […]
This webinar is designed to outline the key accounting and statutory reporting requirements for a limited company and explain the main differences between operating as a sole trader versus a limited company. We’ll cover: Advantanges and disadvantages of setting up as a limited company Company set-up Accounting requirements Record keeping and employing staff Paying directors […]
During this learning session we'll be looking at ways in which you can specifically use ChatGPT to assist you in your business. You'll discover how AI can identify specific needs, allowing you to create targeted content that speaks directly to your customer base, fostering strong connections and driving local business growth. By the end of […]
