Energy, transport and retrofit are the sectors where local authorities can make the biggest impact. Yet despite strong cases for action, delivery often faces familiar obstacles around capacity, coordination, financing, and the need for innovation in practice. This webinar will focus on factors helping the Net Zero Living Programme places build confidence in and unlock […]
This webinar is practical, outcome driven, and designed to fit with the needs of small businesses in both B2C and B2B environments. It will help you develop a strategically led approach that can turbo charge business growth, identify the core growth strategy(ies) that are right for your business, and develop an action plan. We will […]
Scotland has a vision of becoming one of the most innovative small nations in the world over the next decade. This is key to our efforts to transform the economy, improve our Public Services and drive lasting improvement in Scotland’s economic performance. Public procurement can play an important part enabling innovation in our public services. […]
Sales are the lifeblood of every business. This webinar focuses on a pragmatic approach to sales strategy and delivery and is designed to fit with the needs of small businesses in both B2C and B2B environments. We will cover: Why a clear understanding of what an ideal customer looks like, and a good understanding of […]
Join us to gain an overview of the travel trade show activity for 2026/27, available to Scottish tourism businesses looking to work with the travel trade. This session will share practical guidance on how to prepare for attendance, including the knowledge you need and the collateral to take.
You’ve heard of Artificial Intelligence, but do you know how it can help you as you run your business? This practical webinar will explore how AI can help improve your business marketing to be more efficient and cost-effective, through the automatic creation of content for all your digital platforms; as well as helping you better […]
Thinking about using Instagram to communicate with existing and potential customers? Want to showcase your products or services using it? During this webinar we will cover: Getting the setup right and benefitting from the available business tools Best practice profiles, and some strategies to help your business stand out from the crowd The types of […]
This webinar focuses on the main areas of spend that many businesses might incur, and provides a detailed and HMRC backed overview of what can and should be claimed. This webinar will cover: What constitutes a business expense The HMRC rules around business expenses What you can claim and more importantly what you cannot when […]
[Energy costs are one of the biggest financial challenges for small and medium enterprises leading to tighter margins. Find out from Business Energy Scotland how you can reduce your energy bill and take advantage of energy efficiency support measures available for Scottish businesses. Cutting energy contributes to the overall Just Transition to meet Scotland’s target […]
This webinar will define what a brand is (and is not) and explain how it is more than just creating a logo. We will explore how a business can use their brand to show its identity, purpose, personality, message, and values in order to stand out from competitors, build a loyal customer base and make […]
The UK Government has announced significant changes to the path to settlement for most international citizens. This will impact sponsored workers and also their sponsors, who now face an extension of sponsorship costs and compliance obligations for workers on a longer path to settlement. Join Rebecca Engel-Morton and Catriona MacDonald to find out what we […]
New and established businesses will require a business plan for getting a loan, grant or just to consider the direction they wish to go in. This webinar will teach you what you need to include and how. We will walk you through what should be included within a business plan, how a business plan is […]
Public sector procurement in Scotland is guided by several policy requirements that were put in place so that organisations, operations, and procurement exercises achieve specific, desirable outcomes. So, what does that mean for suppliers? During this training, you will get an overview of the most common policy requirements including Sustainability, Community Benefits, Fair Work Practices, […]
Final webinar in the megatrends series brings together the key themes from across the programme & focuses on what your business can do next. This final session will concentrate on practical tools and techniques that you can use to anticipate future change, test strategic options and respond with confidence in an uncertain environment. It will […]
Get to grips with Facebook – the world’s most popular social networking platform. In this webinar you will: Learn how to get the most out of Facebook and how it could fit into your business’s digital marketing strategy Better understand the algorithm behind Facebook, and how to create great content that achieves a bigger reach […]
Securing funding can be a game-changer — but writing a strong application takes more than just filling out forms. This webinar will offer tools and insights to help improve your chances of a successful application, including: Clarifying and communicating your funding need Building a persuasive business case with clear objectives and costings Understanding your funder’s […]
Are you feeling overwhelmed or unsure where to start you’re your market research? Not sure how to stand out in a competitive market? Market research doesn’t need to be complicated. This workshop will give you the tools, structure and confidence to understand your target market, analyse competitors and spot real opportunities so you can make […]
Join us as we take a further, more detailed look at how the Google search engines indexes and ranks websites based on a number of external (off-page) and technical factors. Implementing this learning will increase your chances of customers discovering your business through Google - the world’s leading research tool. We will cover: How to […]
Confused about what we mean when we discuss scopes 1, 2 and 3? Join this webinar to find out how to reduce your carbon. This Scottish Business Climate Collaboration Webinar will introduce the concept of scope 1, 2 and 3 emissions and outline the differences between the scopes. This is aimed at organisations who are […]
Whatever your reasons may be for considering being your own boss, we are here to support you and help you decide if this is the right path for you. We will cover: Personal finance Planning – how much do you need to earn? Researching your market – who your customers are, understanding your competition and […]
