Campaign background

This marketing campaign plan aims to increase awareness of the food and drink produce and experiences available in Angus, showcasing the area as a foodie’s paradise and a premier destination for lovers of food and drink.

This aligns with the VisitScotland Marketing Calendar for 2024, which features food and drink as a key activity from June to November 2024.

This campaign will activate from July to September 2024 specifically, although food and drink will remain a key focus for Visit Angus throughout the year and beyond.

Campaign Goals

• To increase awareness and appreciation of Angus’s food and drink products and experiences, attracting visitors to Angus to experience what’s on offer.
• Establish Angus as a premier destination for visitors looking for quality food and drink products and experiences.
• Drive economic growth for Angus by increasing tourism revenue.

Target Audience

• Food and drink enthusiasts.
• People interested in farm-to-table experiences.
• Visitors interested in agritourism products and experiences.
• Families looking for educational, interactive experiences such as farm tours.

Get Involved

If you would like to see your food and drink business or experience highlighted on our Visit Angus social media channels as part of this activity, please get in touch.

You’ll need to provide a description of around 100-200 words about what’s on offer for visitors, as well as a selection of high-res images, and we’ll do the rest!

Share the message

We would love for businesses to help us to share this campaign message, to get maximum exposure for Angus and encourage as many people as possible to visit the area to experience the food and drink products and experiences on offer in Angus.

We have written suggested posts for your business to share on your social channels to help us spread the word.

• From fresh, locally sourced seafood, including the world-famous Arbroath Smokie, to freshly-baked goods, including delectable cakes and of course the Forfar Bridie, and locally produced gin, vodka, whisky and beer, Angus is a true foodie’s paradise. Find out more about food & drink in Angus at https://visitangus.com/eating-and-drinking/. #AngusFoodiesParadise
• Food and drink lovers will be spoilt for choice when visiting Angus! Come and visit our local restaurants and cafes where you can sample our fresh local produce, visit a local distillery and enjoy a tasting experience, shop at our local Farmers Markets, explore our farms and meet some friendly animals whilst learning about life on a working farm, and so much more. See what’s on offer in Angus at https://visitangus.com/eating-and-drinking/. #AngusFoodiesParadise

The hashtags for our campaign are #VisitAngus and #AngusFoodiesParadise. Please use these when posting the messages above in reference to this campaign.

Please also feel free to use the images below to accompany your posts and grab the attention of your followers.

You can also share a link to our new promotional video on YouTube.