Campaign background

This marketing campaign plan aims to showcase Angus’s unique outdoor offerings and attract visitors to explore its natural beauty and diverse attractions.

This aligns with the VisitScotland Marketing Calendar for 2024, which features Outdoor Adventures as a key activity from December 2023 to May 2024.

This campaign will activate from January to March 2024 specifically, although the outdoors will remain a key focus for Visit Angus throughout the year and beyond.

Campaign Goals

• Increase awareness of Angus as a destination for outdoor activities.
• Generate leads and bookings for outdoor experiences in Angus.
• Drive economic growth for Angus by increasing tourism revenue.

Target Audience

• Outdoor enthusiasts of all ages and abilities.
• Families seeking fun and educational outdoor activities.
• Nature lovers and wildlife enthusiasts.
• Individuals seeking unique and authentic farm experiences.

Share the message

We would love for businesses to help us to share this campaign message, to get maximum exposure for Angus and encourage as many people as possible to visit the area to experience Angus outdoors.

We have written suggested posts for your business to share on your social channels to help us spread the word.

• Angus is a haven for outdoor enthusiasts, offering a diverse range of experiences for all ages and abilities. From picturesque walks and challenging bike rides to captivating wildlife encounters and unforgettable farm experiences, Angus is a true natural playground. See https://visitangus.com/outdoor-and-activities/ to find out what Angus has in store.
• Angus is a true gem for outdoor enthusiasts, offering a wealth of experiences that will leave visitors feeling refreshed, inspired, and connected with nature. See https://visitangus.com/outdoor-and-activities/ to find out what Angus has in store.

The hashtags for our campaign are #VisitAngus and #AngusNaturalPlayground. Please use these when posting the messages above in reference to this campaign.

Please also feel free to use the images below to accompany your posts and grab the attention of your followers.

You can also share a link to our new promotional video on YouTube.