Campaign background

One of the key strategic themes of the Angus Tourism Framework is ‘Pride of Place’, which aims to get local communities more involved in tourism and to become ambassadors for the area where they live.

‘My Angus’ is a week-long event for Angus residents to celebrate all that Angus has to offer.

The event will provide a unique opportunity for local people to discover the variety of attractions and experiences on their own doorstep. People living in Angus will be encouraged to share their experiences, ultimately raising awareness of the venues and increasing the profile of the area.

My Angus will take place from 25 to 31 March 2024.

Who is the event aimed at?

The event is aimed at people living in Angus.

People will be advised that they may be asked to provide proof of address to take advantage of any special offers, discounts or incentives available during the week – this is at the discretion of individual businesses/organisations.

How can I get involved?

There is no end of possibilities for getting involved in the week. All you need to do is decide on when you’d like to participate – whether it’s a day, two days, the entire week, or even just an hour!

Some suggestions of what you could offer are outlined below. This is not an exhaustive list, and all ideas are welcomed.

• Free entry
• % discount on price
• 2 for 1 offer
• Mini taster sessions of experiences at a reduced cost
• Guided tours or talks
• Added value – free drink/cake when visiting
• A showcase of your attraction
• Events

You may wish to collaborate with other businesses on joint offers/tickets.

The event programme is now live and can be viewed on the Visit Angus website.

Should you wish to submit an event or offer to add to the programme, please complete the online form.

Share the message

Key messages:

• Dates – 25 to 31 March 2024
• An exciting event, exclusively for the people of Angus
• Unique opportunity to get out and discover what is on your doorstep
• Special offers and events for one week only
• Full programme available at https://visitangus.com/myangus/

Suggested posts:

Participating businesses are encouraged to promote their own events/offers on social media as much as possible. The following are suggested posts which you are welcome to use on your social media channels.

• Do you live in Angus? My Angus will take place from 25 to 31 March 2024, offering Angus residents unique opportunities and special offers at attractions throughout Angus, allowing you to discover what is on your doorstep. Check out the programme at www.visitangus.com/myangus. #MyAngus
• My Angus will take place from 25 to 31 March 2024, and is a fantastic opportunity for Angus residents to take advantage of special events and offers to discover what is on their doorstep. There is something for everyone during the week, including XXX (include details of your own event). Check out the programme at www.visitangus.com/myangus. #MyAngus

If you don’t already, make sure you are following Visit Angus on Facebook and Instagram so you don’t miss any of our content which you could share.

We would ask that all promotion regarding My Angus events includes #MyAngus