News

Did you know ‘Up to 70% of travellers’ post-pandemic book their travel through a tour operator or travel agent’?

Reach a wider audience and boost bookings by working with Scotland’s Tay Country.

Are you passionate about showcasing the magic of Perthshire, Fife, Angus, and Dundee to the world? Do you dream of attracting more visitors to experience the unforgettable charm of your business and region?

We’re here to help! As the definitive online resource and engagement channel for the professional travel trade, we understand the immense potential of collaboration. That’s why we’re thrilled to announce the launch of our brand-new Scotland’s Tay Country Business Toolkit.

This comprehensive toolkit is designed to empower tourism businesses of all sizes and provide a one-stop resource to educate you on what we at Scotland’s Tay Country can do for you and our destination. We provide top tips and next steps for your business, industry insights and tools for you to engage with us so we can promote you to the world through our regular communications to the travel trade and on our travel trade directory.

Here’s what you’ll find inside:

• Who we are and what we can do for you.
• Benefits of working with the Travel Trade: Understand why and how travel professionals are eager to learn about new bookable products and experiences that are unique and authentic. Learn how we champion Tay Country businesses, providing essential support services, training, and expertise, and marketing you to the world through regular communications, inspirational itineraries, and trade show engagement.
• Business Support Services: Where are you as a business and what steps could you take to engage further with the travel trade? The toolkit paves a path to success, outlines the support and training we provide as well and details useful links and resources. Hear directly from businesses in the region that have directly benefited from our collaboration and the impact it has had on their business success.
• Marketing Made Easy: Leverage our library of inspirational itineraries and captivating videos to showcase your region’s hidden gems to your customers and travel trade connections.
• Collective Success: By working together, we can amplify the voice of Scotland’s Tay Country, attracting more visitors to experience and book your business, extending their stay, and enriching the entire region which will increase bookings and enable us to reach new markets.
• Steps to Success: Get ready to elevate your business and become an indispensable part of the Tay Country tourism experience!
• Overview of The Travel Trade: We provide a mini toolkit to educate you further on this sector, the key markets we target as well as who books through the travel trade.

Download the toolkit today and unlock a world of tourism opportunities, and growth for your business.

Join Us This Summer!
Later this summer, join us for an exclusive business event at Perth Museum. Network with industry leaders, learn winning strategies for working with the travel trade and see success stories in action. You will also receive an exclusive tour of the Museum by the incredible team. Save the date details coming soon!

Should you have any questions or wish to discuss this further please contact Jemma our Travel Trade Sales Representative at traveltrade@taycountry.uk.