The world’s eyes will be on Carnoustie over the coming months. Making sure that your website is user friendly will improve your chances of taking bookings and reaching a wider audience.Ensure that you have a listing on www.visitangus.com and if you are an accommodation provider with availability that you are also listed on www.carnoustiecountry.com
Think about the audience that might be visiting your site and make sure that it will answer any questions they might have. If you are golf friendly, make sure that your website mentions this.There may also be increased international traffic to your website and you might think about having a multi-lingual site. Google Translate have a simple and free plugin that you can install on your website that will make your site available in different languages.
If you are having themed packages or events around The Open, make sure that these are listed on your site and are easy to find. You can also list your visitor event for free on www.visitangus.com – simply email your event information to firstname.lastname@example.org
Use www.visitangus.com for visitor information and signpost visitors to the website in order to showcase Angus and www.carnoustiecountry.com for updates on the tournament and accommodation current availability listings.
Use social media to highlight all that your business is doing around The Open.Make sure that you are using #TheOpen and make sure that your content is varied, interesting and appropriate to your audience. Avoid a constant sales message and use pictures/videos where possible, as this attracts more attention online.
Work together with Visit Angus and Carnoustie Country to spread the word about what is going on that will be of interest to potential visitors. So if you are an accommodation provider you may want to share special events that are going on in and around Angus, themed menus from local restaurants or good golf courses that are near to your business.
Make sure that you engage with Carnoustie Country and Visit Angus on Facebook and Twitter (links) so that you can keep on top of any announcements relating to The Open.
For more information on how you can access free training to improve your businesses online presence, check out Digital Boost at www.bgateway.com/local-offices/dundee/digitalboost-support