News

Toll House Spirits, a dynamic and growing spirits business based in Arbroath, today announced two significant distribution partnerships poised to dramatically expand its portfolio and market reach. Best known for their award-winning Redcastle and Toll House ranges, the company has secured exclusive UK distribution agreements with Capel, a leading Pisco producer in Chile, and Wild Atlantic Distillery, an award-winning craft distiller from Northern Ireland.

This strategic expansion comes at a pivotal time for both the Irish Whiskey and premium cocktail markets. The Irish Whiskey category continues its impressive global growth trajectory. Recent data from the Irish Whiskey Association shows a remarkable 10.8% average annual growth rate in global sales volume over the past decade, with projections indicating continued strong performance. Meanwhile, the demand for premium cocktails remains buoyant, with consumers increasingly seeking diverse and exciting flavour profiles. Pisco, with its versatility and unique character, is perfectly positioned to capitalise on this trend, lending itself to classic serves like the Pisco Sour and innovative new creations.

The partnership with Capel will see Toll House Spirits become the sole UK distributor for their extensive range of Pisco products. This includes their popular Ready to Drink Pisco Sour and their instantly recognizable Pisco bottled in the iconic Moai head design, bringing a taste of Chile’s national spirit to UK consumers.

On the other side of the Irish Sea, Toll House Spirits has also forged a distribution alliance with Wild Atlantic Distillery. Known for their multi-award-winning gins and vodkas, Wild Atlantic Distillery has recently entered the burgeoning Irish Whiskey market with the launch of their IslandMen Irish Whiskey. The distillery also has ambitious plans for the future, with a £7 million investment earmarked for a new state-of-the-art distillery, signalling their commitment to long-term growth.

These exciting new partnerships have already gained significant momentum, with Toll House Spirits securing a crucial listing agreement with Drinksology Kirker Greer. This agreement will provide access to a wide range of online platforms, marketplace fulfilment services, and on-trade channels, ensuring rapid market penetration for Capel’s Pisco range, Wild Atlantic Distillery’s spirits, Toll House Spirits’ own range of Redcastle & Toll House lines and Dundee’s Keiller Gin.