In part 1, we saw how search engines work and how to find out what people are searching for.

In part 2, we’ll look at the many factors that influence how far up the search rankings you go.

We will cover:

• The ways you can optimise these factors
• how to keep up with future changes in the algorithms that search engines use
• How to use tools and plug-ins such as Google Search Console, Google My Business and robots.txt.
• A practical demonstration of how to avoid ‘violations’ and their consequent penalties

This is a joint VisitScotland and DigitalBoost event which is funded by Digital Scotland and delivered by Business Gateway.

This webinar will be held on Microsoft Teams.