E-commerce offers businesses a vast range of opportunities, from product range diversification to in-depth analytics that can provide valuable insights into the habits and interests of your clients. Alongside this, you can accompany your sales strategy with high-performing digital marketing campaigns to help you meet your goals.

Over the last few years, we’ve seen traditional companies starting to shift from an offline to an online model to meet the demand of digitally-savvy consumers. With an optimised and well-developed website and e-commerce presence, you can offer your customers a convenient, around-the-clock service that can boost your business offering.

Join us at our webinar to gain more insight into e-commerce opportunities for your business and industry, become better acquainted with digital marketing techniques, learn from the success stories of renowned businesses around the world, and see how you can take your company to the next (international) level.

What’s covered:

– An introduction to e-commerce platforms and their benefits, including Alibaba, Amazon, JD.com, eBay, Shopify, Rakuten, and Walmart
– Trends and global statistics within digital marketing and the evolving world of online shopping
– Choosing the right e-commerce platform for international trade (B2B, B2C, and D2C)
– An introduction to international payment processors and choosing the right payment solution for your business
– Success stories and case study examples from internationally trading companies
– Live Q&A and introduction to additional support services available to businesses

Session host:

This event will be delivered by tech entrepreneur, James Buchan – founder of the multi-award-winning development agency, Zudu, which prides itself on delivering measurable successes for companies looking to break into the digital space. Zudu’s Chinese Digital Platform (NihaoScotland) and Chinese exporting division (Neio) focus on helping UK companies create high-performing digital campaigns and grow their sales in the Chinese market.