Scotland’s tourism industry conference is back for 2022. With a packed programme, the event is designed to celebrate, empower and further propel our industry into the future in line with the national ambition to be leaders in 21st century tourism.

The landscape our industry operates in has changed significantly over recent years, prompting huge change, unprecedented challenges but also new opportunities.

A collaboration between the Scottish Tourism Alliance (STA), the Association of Scottish Visitor Attractions (ASVA) and HIT Scotland (Hospitality Industry Trust), the Industry Conference will run across two days. It will bring together an exciting range of speakers to deliver important insights, advice and inspiration to navigate and flourish in this new world and to embrace the new opportunities and responsibilities it presents. This year’s event will also feature an exhibitor hall as well as a complimentary evening reception offering the ideal chance to catch up, connect and have fun.

The biggest conference of its kind in Scotland, the much-awaited event of the year is the perfect opportunity for the community to re-connect with industry peers, make new connections, gain invaluable and actionable learnings from expert speakers, share knowledge and be inspired.

This is an unmissable event for anyone at any level who works, supports or is interested in the tourism industry.