Moving into a new market is both exciting and terrifying. There are tremendous opportunities as well as unknown pitfalls. From a sales and marketing perspective how should you navigate these?

This workshop will cover the following areas: 

• Understand what brand positioning is
• How to position your product or service in a new market
• What to look for in different markets
• What’s important about your brand
• Practical GAP Analysis tools

As a result of attending this webinar you will obtain a clearer understanding of what sales and marketing should consider before entering a new market.