This Q&A between Dr Jillian Ney, Founder of the Social Intelligence Lab, and Hugh Lightbody, Chief Officer, Business Gateway National Unit will help dispel the myths around social listening.

Dr Jillian Ney, is a digital anthropologist, entrepreneur, author, and keynote speaker who specialises in the analysis of internet culture. She’s also known as the UK’s first ‘Dr. of Social Media.’

Exploring how all businesses can benefit from analysing social and internet data, Dr Ney will highlight quick, simple, and sometimes free tricks that can be used to understand customers, competitors, and your business. The insights you find can be used in marketing, communications, customer experience, and even new product development.

We’ll cover:

• What social listening is and how it can help businesses of any size or scale
• How businesses can use social listening
• How internet culture and social media usage has changed, especially with the introduction of ChatGPT, and how businesses can keep up with these changes through social listening
• How to use social listening to differentiate yourself in the market to remain competitive
• What resources are available to help businesses get started