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International Marketing: Product, Positioning, Target Markets & Gap Analysis
5 April 2023, 9:30 am - 1:30 pm
Moving into a new market is both exciting and terrifying. There are tremendous opportunities as well as challenges – but how do you navigate these from a sales and marketing perspective?
In this webinar, presenter John McCallum will explore just that, covering:
- Brand positioning in a new market
- What to look out for in different markets
- Understanding the importance of your brand
- Practical GAP Analysis tools
At the end of the session, you’ll have a clearer understanding of what sales and marketing should consider before entering a new market.
