Moving into a new market is both exciting and terrifying.

There are tremendous opportunities as well as unknown pitfalls.

From a sales and marketing perspective how should you navigate these?

This workshop will cover the following areas:

·         Understand what brand positioning is

·         How to position your product or service in a new market

·         What to look for in different markets

·         What’s important about your brand

·         Practical GAP Analysis tools

As a result of attending this masterclass you will obtain a clearer understanding of what sales and marketing should consider before entering a new market.