Over the past half-century, China has achieved the greatest economic expansion the world has ever known, lifting 800 million people out of poverty, and creating a vast middle class – a group projected to account for 40 percent of the country’s total population by 2030.

How can Scottish businesses reach this huge consumer base? What are the steps required to start selling to Chinese customers? How should businesses protect their brand, pricing, and IP rights in the Chinese market?

In this workshop, Tmall Global will introduce their B2B and B2C cross-border eCommerce solutions for Scottish FMCG businesses, aiming to address some of the top perceived barriers to exporting to China.

DATE: Wednesday 21 June

TIME: 10am

AGENDA:

• Welcome and Introduction – Scottish Enterprise
• Accessing the China market opportunity through cross-border eCommerce

• Speakers:

o Mim Figueiredo, Senior International Business Development Europe, Tmall Global

o Fireside Chat – Selling online in China with Tmall Global

o Tommy Crooks, Founder, Edinburgh Natural Skincare Company

o Wei Fu, Director, Commercial Cross

• Networking