Join VisitScotland’s Patrick O’Shaughnessy and Andrew Craig to learn more about the digital fundamentals tourism businesses should be considering. This will include:

• being on the right social platforms
• managing your reputation and reassuring potential customers online
• setting up an online booking and distribution system.
• some introductory advice on Search Engine Optimisation (SEO)
• the importance of creating relevant and authoritative appealing content
• trends that we’re seeing in the tourism sector that you can take advantage of

It’s ideal for those who are beginning to use digital or want reassurance that they’re getting the basics right and will begin to give greater confidence that you are making good use of the time and money you invest in digital marketing.

You’ll also be able to ask questions and register for a digital follow-up with a member of staff from VisitScotland.