The world is travelling again on a mass scale; international visitor numbers are increasing, with the recovery of inbound holiday visits to Scotland, faster than for the UK as whole.

Is your business ready to capitalise on the return of the international market, to stand out from the competition and to offer the high-quality experience these visitors expect?

The Scottish Tourism Alliance (STA) is partnering with leading, globally ranked translation and interpreting organisation, Transatlantic Translations Group (TTG), to deliver a free online webinar on using translation and interpreting as a powerful tool to attract international visitors and enhance their experience.

Whether you’re a hotel or visitor attraction, a tour operator or destination management organisation, this webinar is relevant for hospitality and tourism businesses of all types and sizes, and will debunk the myths, highlight the tangible benefits and offer accessible and actionable advice related to accessing language solutions now or in the future.

As well as hearing how businesses have successfully unlocked the opportunities provided by translation and interpreting, there will be plenty of opportunities to ask questions, both anonymously ahead of the event and during the session.