In this introduction to accessible and inclusive tourism, hear from VisitScotland’s Inclusive Tourism Manager about the value of accessible tourism market, the barriers that some consumers face and how best to attract these extremely loyal customers.

The session will also include information about Accessibility Guides, what are they and why are they important to this market. Insights on this will be provided by Carrie-Ann Lightley, Head of Marketing at AccessAble, an accessibility guide specialist.

We will also hear from Pippa Stacey an award-winning writer, speaker, and charity sector communication consultant about her experience of travelling and living her best life alongside chronic illness.

Both Carrie-Ann and Pippa have been named in the Shaw Trust Disability Power 100 list multiple times.

Packed with practical advice and top tips to implement in your business, guidance on a range of helpful resources, and key insights into this valuable market this workshop is not to be missed.